What is the best alternative to Samsung Gear VR?
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Google Cardboard was Google's way of generating interest for phone powered VR, and is literally just a piece of cardboard (or plastic) and glass lenses. The software is integrated into the Google Play Store, and Google more-or-less put Cardboard out there to see what developers would do with it. Later in 2016, Google will be making their next push forward with Daydream which will be a more modern, well thought through platform. See More
Even though you may apply the technique to other phones, the prebuilt one is only working well with Nexus 5 because of the screen size, NFC sensor, camera position, and magnetic sensor. However all of these are optional and it'll work as long as your phone screen size is roughly 5 inches. [Additional Information:] Many phones can fit with minimal modifications to the Cardboard. See More