Starts at $249 off-contract.
Pro Only slightly themed
Luckily there is only a slight theme to the device consisting mainly of an icon pack. All Lollipop features one would expect are still on the device, giving a mostly stock experience with a slight skin over top.
Pro 2910 mAh battery
The large 2910 mAh battery allows for extended use averaging 8 1/2 hours of use, more than seen in most high end devices such as the iPhone 6 Plus or Nexus 6.
Pro JBL dual front facing stereo speakers
Alcatel has struck up a deal to have JBL supply the stereo speakers for the OneTouch Idol 3. Something of a name recognition factor to the sound of their device, like BEATS, but on the lower end.
Stereo speakers of course offer a better sound experience than MONO, making for more enjoyable music and movies.
Pro 13MP rear and 8MP front cameras
For a low end phone, the cameras supplied are of nice quality and offer high megapixel pictures. This allows for better pictures than what would be expected of a $249 device.
Pro Loud earpiece with clear call quality
Call quality works perfectly fine in any situation due to the loud earpiece volume.
Pro Quality simple design
Chrome accents, faux brushed metal back place and a small form factor for a 5.5" screen phone shows a level of quality not expected for such a low priced device.
Pro 5.5" full HD 1080p screen
An IPS full HD panel on the device is definitely the highlight. It has great viewing angles and color production.
With a 1.7GHz Snapdragon 615 processor, only 2GB RAM and an Adreno 405 GPU the device is a bit underpowered, though expected for such a low end phone. Sadly it will not be much of a powerhouse when it comes to gaming.