Pro Lots of customization options
The phones can be ordered with a choice of faceplates, speaker/microphone grilles, and back covers including plastic, wood and leather. There's even a possibility to add an engraving on the back of the phone. Options can be viewed on the Moto Maker website.
Pro Good performance
Moto X has a 2.5 GHz Qualcomm Snapdragon 801 CPU with 2 GB of RAM offering a smooth experience and being capable of running most software without a hitch.
Pro Listens for voice commands even in sleep mode
Moto X has an always-on microphone that can be used to interact with the phone using voice commands to perform actions like calling, texting, getting directions, scheduling appointments and posing a wide variety of queries.
Pro Actions can be performed with hand waves
The device has IR sensors that allow activating Active Display or dismissing calls and alarms with a wave.
Pro Capable camera
The 13MP camera has some consistency issues and the pictures are slightly oversaturated, but overall the camera takes sharp pictures in good lighting conditions. It can even take 4K video and has Slow Motion, Burst, and Auto-HDR modes.
Pro Mostly stock Android experience
Moto X bundles Moto Voice, a voice-activated personal assistant, Moto Display, a replacement notification system, and Moto Assist, a context-sensing personal assistant. Other than that it's a clean Android experience.
Pro Advanced personal assistance features
The Moto X can read incoming messages out loud while driving, mute incoming communication while in meetings and set the alarm based on planned schedule.
Pro Battery-friendly notification system
The Moto X has a lock screen replacement that utilizes the AMOLED screen to only light the portion of the screen that it needs to display the notification, making it consume little power. This is called "Moto Display". This provides more context, and quicker actions than any other notification alert system.
Additionally, the screen will automatically light up when the phone is taken out of the pocket, rocked on a table, or when a hand is waved above it thanks to built-in IR sensors.
Pro Great display
Moto X has a sharp 5.2" 1920x1080 AMOLED display with 423ppi that provides tons of saturation to colors and has good viewing angles.
Pro Solid build quality
Moto X has a curved back, an aluminium frame, a front-facing mono speaker and power and volume buttons on the side. It's 140.8 x 72.4 x 9.9 mm and weighs 144 grams.
Pro Speaker is loud
The second generation Moto X has moved the placement of the speaker so that is is front facing. This allows for clearer speakerphone calls, as well as easier to hear music and videos. The speaker is very loud, and while it distorts a bit at max volume it isn't any more than its competitors.
Pro Excellent call quality
Utilizes 4 microphones alongside their CrystalTalk system to cancel out any external noise and isolate voices to deliver excellent call quality.
Con Poor battery life
Moto X has a 2300 mAh battery that according to Phonearena drains in just under 6 hours of typical use.
Con Inconsistent camera performance
The camera has some trouble locking focus in low light.