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4.7 star rating
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Countly
All
4
Experiences
Pros
4
Top
Pro
All in one crash, analytics and push notifications
No need to use another SDK.
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Pro
Continually updating real time analytics
Countly pages are updated in real time without needing a page refresh.
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Pro
Try without signing up through open demo
You can try it out without signing up at all by playing around with their demo.
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Pro
Very fast interface
Transitions between pages on the Countly web interface is nearly instant.
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17
0
Google Analytics
All
15
Experiences
Pros
12
Cons
3
Top
Pro
Well documented
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Con
Heavy users get sampled reporting
If you send a lot of data Google starts sampling the data it uses for your reports.
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Pro
Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
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Con
User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
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Pro
Intelligent Alerts
You can configure to be notified if certain things happen.
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Con
Can't handle authenticated users
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Pro
Highly customizable
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Pro
Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
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Pro
Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
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Pro
Awesome API
The API itself, tools, documentation, and abilities of the API are very powerful.
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Pro
Import data
Google Analytics allows users to update user information from other sources.
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Pro
Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
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Pro
Constantly releasing new features
Released more than once a week in 2014.
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Pro
Mobile web and Mobile app tracking possible
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Pro
Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
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Experiences
31
7
Mixpanel
All
18
Experiences
Pros
11
Cons
7
Top
Pro
Updates in real time
On Mixpanel you can view live activity on the site from both streams of events or broken down into your actual users. This can be very practical for de-bugging and catching errors as they happen, especially for new, buggy products.
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Top
Con
Expensive
The smallest plan is $150 per month, and only gets you 500k events.
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Pro
Behavioural messaging
Mixpanel allows you to send notifications based on users actions. For example, you can use it to improve customer retention by analyzing the conditions where your users decide to leave your product and then send targeted messages designed to bring them back. This is an amazingly powerful feature that really bridges the gap between analyzing the data and acting on it.
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Con
Only allows one filter per funnel step
Each funnel step can only include one filter, so you could have "browser" and "city" but not both.
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Pro
Easy to use web interface
Online interface makes it simple to view events, and aggregate data. Queries can be built by selecting actions and associated properties from a drop-down, and the corresponding data will be displayed. These queries can then be bookmarked for later use. A table view and CSV export option is also available. Multiple queries can be displayed together, making it easy to compare two sets of data, or to view the relationship between them. The interface also features a "Live View", allowing you to watch events as they are sent, which is useful for testing, and viewing realtime events.
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Con
Charts are not very configurable
For instance the retention charts are pretty static. You can change dates but not a lot of definitions.
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Pro
Contact users directly through the people page
Mixpanel allows you to directly contact users from the people dashboard via push notifications, sms, and email. After viewing the user history, or filtering on events and metrics, you can send an individual user, or a segment direct messages.
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Con
Steep learning curve
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Pro
Automatic iOS event integration
Mixpanel can integrate with iOS, exposing app screen, and allowing you to set events through an online visual interface.
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Con
Revenue tracking metrics won't work for advertising businesses
Because the revenue tracking doesn't allow for fractions of dollars per visit (at least not as of 2014) any site that makes money based on advertising won't be able to leverage the revenue metric features.
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Pro
Remote configuration of events on iOS
On iOS, you can change or add events reported through the web interface so you don't have to submit a new version of the app to alter events.
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Con
Limited public visitor and authenticated user merging
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Pro
Funnel analysis
Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.
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Con
No built-in solution for installation tracking
It's possible to enable installation tracking by using third-party services like Adjust or AppsFlyer and routing their data to Mixpanel.
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Pro
People analysis
Events can be grouped on a per-user basis allowing you to view each user's event history. You can use that information to see how individual users use your product.
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Pro
Straightforward setup
It's very easy to set up.
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Pro
Cohort analysis
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
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Pro
Successful companies use it
Khan Academy Hipmunk AirBnb TaskRabbit
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Experiences
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34
2
Localytics
All
6
Experiences
Pros
2
Cons
4
Top
Pro
Each funnel step can have several conditions applied to it
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Con
Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
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Top
Pro
Push notifications to segments and individual users
You can send one time or recurring push notifications using segmentation and demographic data for personalization.
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Con
Built-in installation tracking is limited
Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources.
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Con
No change graph for funnels
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Con
Data is not provided in real time
Unlike many competing products, updating data for Localytics requires waiting multiple days.
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3
0
Appsee
All
4
Experiences
Pros
4
Top
Pro
Playback real recordings of user sessions
With Appsee, you can either record specific users based on event criteria, or specify a percentage of users you want to record to see how exactly they interact with the app in unprecedented detail. With funnels and segmentation, you can target specific users that did not complete a task and see what they did.
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Pro
Automatic integration
Appsee is designed to fully integrate with your app and automatically set up event tracking, session recordings, crash playback, touch heatmaps, and more.
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Pro
Touch heatmaps
The Appsee SDK integration allows you to get touch heatmaps of what areas of the screen your users touch the most.
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Pro
Crash recording
Thanks to the deep integration that Appsee provides, you can get video playback of crashes to see exactly what caused the app to crash.
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12
3
GoSquared
All
3
Experiences
Pros
2
Cons
1
Top
Pro
Emails a summary of week's events
Allows being informed without having to spend too much time following analytics.
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Top
Con
E-commerce analytics requires an expensive plan
To get e-commerce analytics, a subscription plan is required. The subscription starts at 18$/mo for 100,000 monthly datapoints.
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Top
Pro
Straightforward
GoSquared has 4 views - Now, Trends, E-commerce and People. "Now" is a dashboard that gives an overview of what's happening on the site in real time, "Trends" displays information like most visited content, referrals, engagement, etc over a period of time, "E-commerce" displays analytics about your online shop and "People" shows all site's users and tracks their behaviour in real time.
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1
0
Databox
All
6
Experiences
Pros
5
Specs
Top
Pro
Combine metrics from different data sources
Databox connects cloud services, spreadsheets, databases and custom integrations to organize all of your business KPIs in one place.
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Pro
Support multiple devices
The entire Databox experience is built to support multiple devices and platforms so that you can access your data at any time, from wherever you like: • Databox mobile app • Databox Apple Watch app • Databox Datawall • Databox Designer • Databox for Slack
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Pro
API to add your own metrics to Databox
Supports pushing your own data even on the free plan.
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Pro
Alerts and scorecards
Sends alerts to give you a heads up when something important changes suddenly or when trends are emerging.
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Pro
Customizable mobile reports and office dashboards
Has a drag and drop editor, with which it's easy to create KPI dashboards. It's also really easy to use, no coding required.
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Specs
Platforms:
Web, Mobile
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Free / paid
13
4
Flurry
All
5
Experiences
Pros
1
Cons
4
Top
Con
Unable to report on captured events
You can send them events but reporting on the events in aggregate is so painful that I'd call it impossible.
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Top
Pro
Built-in installation tracking
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Con
Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
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Con
Subpar funnel functionality
User segmentation is limited to 10 segments and creating new segments takes a day. Any funnel calculations take a day. Certain steps can't have conditions applied to them.
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Con
Real-time data is not instant
Unlike many competing products, Flurry updates data every few minutes instead of every few seconds.
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3
1
Built By the Slant team
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4.7 star rating
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