The B7A is the perfect choice for HDR content. On top of its exceptional picture quality with perfectly deep blacks, it has everything essential to an excellent HDR experience: an OLED panel, wide color gamut, and high peak HDR brightness levels.
Shadow details are perfect and highlights are really stunning, making for an immersive experience. The OLED panel can manipulate pixels individually, which means it has control over every tiny bit of the picture.
The panel can also reproduce the colors necessary for true HDR, and these colors will really pop thanks to its high peak brightness level of ~700 nits.
The main drawback of OLED panels are image retention issues with static images - pixels on the panel gets burned in when the picture doesn't change for extended periods of time. This usually happens with content that has a static image anywhere on the screen, like the logo of TV channels.
As the B7A has an OLED panel, it unfortunately suffers from this problem. There might be some retainment of artifacts for ~15 minutes when this happens, and it usually goes away after watching other content without static images.
There are some cases where normal content won't cut it, which usually happens when the static image has been there for more than some hours. Fortunately, the B7A has a “Pixel Refresher” feature that can recalibrate the screen, which should get rid of any remaining artifacts.
The B7A can reproduce a really broad range of colors that are crucial for HDR, which also means it has zero issues with SDR colors.
It’s capable of reproducing ~70% of the standard colors for 4K HDR, the Rec. 2020 colorspace. This is one of the highest in the 4K TVs market.
It can also display these colors at different brightness levels accurately that conveys much more HDR details than its direct competitors can.
The B7A's picture quality is top-of-the-line. It has an OLED panel that gives it infinite contrast ratio, excellent screen uniformity, high peak brightness, wide viewing angle, and great handling of reflections.
Thanks to that, it can reproduce blacks perfectly and the uniformity is top-notch - they’re truly dark and even, because the OLED panel has the ability to manipulate pixels individually.
Colors really shine and look true-to-life, thanks to the peak brightness levels peak of ~400 nits for SDR & ~700 nits for HDR.
The picture quality also doesn't suffer from much deterioration when viewed from any angle because the panel has a really wide viewing angle. It’s also capable of maintaining the same picture quality in bright environments, thanks to its high peak brightness levels and great handling of reflections.
The B7A comes with LG's Magic Remote, touted for its easy-to-use design.
It works similarly to a Nintendo Wii remote where the on-screen cursor follows the remote's movement, making it easy to navigate the UI and select menu items.
The remote also has a built-in microphone for the voice command feature, which also supports content searching with voice input.
The B7A runs on the webOS smart platform, known for its intuitive and fully customizable UI. It’s built around a Launch Bar that provides quick and easy access to the TV's apps, settings, and inputs. This can be customized and re-organized to the user's liking.
The LG B7A runs on the webOS smart platform. It has a great ecosystem of apps, ranging from media streaming services (Netflix, Amazon, YouTube, etc.) to third-party apps. Support for these apps are also first-class with up-to-date features and good performance; for instance, the YouTube app supports 360-degree video playback.
The B7A looks good from almost any angle thanks to its OLED panel, making it a great choice if you usually watch the TV with large groups of people.
Its viewing angle is wide enough for a group of audience to experience more or less similar picture quality when watching from multiple angles off the center of the screen. The black levels and brightness only starts degrading at ≥75°, which means the picture quality will stay roughly the same no matter which angle the screen is viewed from.
The B7A can display extremely fast-moving objects smoothly without any blur or lag, thanks to its OLED panel that has near-perfect pixel response time of ~1.0ms.
The sound quality of the B7A's built-in speakers is below average. It can't get very loud with the max volume peaking at ~85db, and sound quality it offers does not match the picture quality.
Apart from movies, the B7A is great for gaming and sports. Its top-notch picture quality, combined with the features it offers, makes it perform really well across different kinds of use cases.
It’s really responsive for gaming - players will have no issues keeping their actions in sync with what’s on the display, and fast-moving objects won’t leave any trails on the screen. That is thanks to the really low input lag of ~20ms and near-perfect pixel response time of ~1.0ms, resulting in virtually no motion blur.
It’s also great for watching sports because of the non-existent motion blur, and the panel is really uniform - it has also has no issues with displaying large, same-color objects on screen, like football fields.
The B7A's interface includes ads that can’t be removed - there’s no option to disable it. Ads on this TV can be really annoying when compared to other smart TVs because they're almost everywhere. There are video ads in LG's Content Store, apps menu, and even voice search results.
Out of the box, the B7A’s white balance might look slightly off to some viewer, so a brief calibration might be required if you notice it. Fortunately, all the optimal color settings are available on the internet and isn’t hard to find.
While the B7A can seem rather expensive, the picture quality and features it offers is top-of-the-line and can’t be beaten. The performance easily outclasses all other TVs in this price bracket.
This TV performs exceptionally well in dark environments. Its ability to produce absolute and perfect blacks means the reproduction of dark highlights and scenes in movies will look great — this is further improved when there's no light around the TV as it allows the blacks to stand out more. This makes it great for watching all sorts of movies in a cinema-like setting, particularly movies with many black highlights/scenes where this is immediately noticeable even to undiscerning viewers (e.g. Interstellar).
The LG B7A can handle dark scenes very well thanks to its OLED panel, which gives it infinite contrast ratios — it can reproduce dark scenes perfectly because of this.
The TV supports both flagship HDR formats: HDR10 and Dolby Vision, which means that you will have a lot of HDR-enhanced media to choose from. The TV does a fantastic job of displaying such content because of its infinite contrast ratio, high HDR peak brightness, and wide color gamut.
Apart from being perfect for gaming, the LG 7 series OLED TVs are also well suited for watching sports and movies because of the TVs well-handled motion blur, high refresh rate, right grey uniformity, and excellent overall picture quality.
This 4K120 TV is an excellent companion to any current generation gaming console. With it, you can even enjoy the smooth, immersive effect of HDR gaming since the LG OLED 7 series does not suffer from increased input lag despite processing high bandwidth signals. In fact, this TV outperforms all of its main competitors, including the Sony X930E, Samsung Q7C, and the VIZIO P-series, when it comes to HDR gaming.
This OLED TV has much better viewing angles than all its VA competitors, so its colors only start to degrade when the viewing angle is higher than 34 degrees. Because of that, this TV is suitable for group watching in large rooms.
The LG OLED 7 series TVs run the WebOS smart platform, which features an extensive app selection while remaining relatively intuitive. The smart platform is divided into three main sections: apps, settings, and inputs, which allows for quick access of applications and settings as each section has an individual fast access button on the remote. Moreover, the interface is fully customizable.
This TV has exceptional image quality because of its fantastic contrast ratio, ideal black uniformity, and decent peak brightness. The TV does well in both dark and bright environments.
When situated in a dark room, the OLED panel of this TV can reproduce remarkably deep and rich dark scenes because of its infinite contrast ratio and perfect blacks. The LG OLED 7 series definitely outperforms its competitors when it comes to reproducing dark scenes.
Moreover, the TV also looks very good in bright rooms, where its 419 nits of peak brightness allow it to eliminate glare.
The LG OLED 7 series TVs are ideal for gaming because of their low input lag and near-perfect motion blur handling which is combined with the excellent picture quality of the TV.
This TV has almost negligible motion blur because of its panel's pixel response time of 1.0 ms, which ensures that it takes only 1/1000th of a second for the TV's pixels to change their color.As a result, rapidly-moving objects look smooth and won’t leave traces on the screen.
The input lag of this TV is only 21.6 ms, which means it takes the TV just 1/50th of a second to process a button input while gaming.
In both cases, the LG OLED 7 series TVs outperform their closest competitors, including the Samsung Q7C and Sony X930E.
The LG B7A's versatility is top-notch. The motion blur (sub-1ms) makes it an excellent choice for sports & gaming, and the low input lag (~23ms) contributes to this especially for gaming where input lag matters.
The B7A can display clear and crisp images from a computer thanks to its full 4:4:4 color support. Because of this, text or shapes with clear, hard edges won’t be blurry.
The B7A is excellent for gaming thanks to its really low input lag and near-perfect pixel response time that gives it virtually no motion blur.
It’s perfect for all types of games, even fast-paced action games. The experience will be really responsive and fluid. Players will have no issues keeping their actions in sync with what’s on the display thanks to the really low input lag of ~20ms, and fast-moving objects won’t leave any trails on the screen because the panel has a response time of ~1.0ms - it can fully change its pixels color in that tiny amount of time.
The X930E’s picture quality is top-notch. Images are wonderfully reproduced with captivating colors and great detail.
The blacks are really deep - it’s about 6000 times darker than the brightest white pixel the screen can produce. This creates a sense of depth as the focus of the picture pops, without any loss in background details.
It gets even better when watching in a dark room. You’ll be able to notice subtle details in the picture, and dark scenes will look stunning as the lack of glare allows you to perceive blacks better.
On top of that, the colors are really vibrant, even in broad daylight, thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. It can get brighter than most smartphone’s screen under the sun without significant loss in picture quality.
The X930E is not suitable for group-watching because of its poor viewing angles.
Audience viewing from other angles might not experience the same picture quality as those directly in front of the screen. The picture quality starts deteoriating at just ~10° off the center of the screen with the blacks turning into gray and colors looking dull.
The X930E can handle fast-paced or rapidly-moving objects very well.
Objects don't leave any trail behind it, thanks to the panel's quick response time. It only requires ~13ms fully change the pixel's color, which eliminates virtually all motion blur.
The panel also has a native refresh rate of 120Hz that makes images look smoother.
The X930E doesn't suffer from image retention issues like OLED TVs do, and the picture quality can be considered on par with OLEDs in the same price bracket, making it a great alternative when image retention is a concern.
When set in a bright environment, the X930E's picture quality doesn't suffer from much deterioration.
It has no issues fighting glare thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. The intensity of glare is also further reduced by the panel's semi-gloss finish.
The X930E shines when it comes to HDR content. HDR pictures look true-to-life with stunning highlights and great black details. This is thanks to the high contrast ratio, local dimming, wide color gamut, and really high peak brightness level.
The local dimming can make parts of the screen darker when neccessary, giving it a boost in contrast ratio from 5744:1 to 6564:1. This gives the image deeper blacks and greater detail, resulting in brighter HDR highlights and better overall picture quality.
Its wide color gamut enables it to reproduce all the colors neccessary for HDR, and the high peak brightness level of ~1.4k nits makes the color really vibrant.
The sound quality of X930E’s built-in speakers is decent enough for users that aren't picky about sound details.
Dialogue sounds clear, and details aren't drowned out by too much bass or treble. It can get pretty loud at ~95dB, but there's some distortion at higher volumes.
Having low input lag and well-handled motion blur, the Sony X930E is an excellent LED gaming TV for those who refrain from buying an OLED TV.
The input lag of the X930E is only 25.7 ms, which allows for fast and responsive gameplay as the TV needs only 25.7 ms to process your actions, like a click of a button, and display a corresponding reaction.
The motion blur of the TV is handled by the highly responsive LED panel of the X930E. The panel’s full pixel response time is only 12.7 milliseconds, which means that each pixel of this TV needs around 1/80th of a second to change its color, so that fast-moving objects might leave only a tiny trail on the screen.
This TV has all the bits and pieces needed for watching HDR-enchanted content as it combines wide color gamut support, exceptional peak HDR brightness, and decent contrast ratio.
The X930E has outstanding picture quality regardless if the TV is placed in a bright or dark room as the TV has excellent contrast ratio, decent black uniformity, and exceptional SDR peak brightness. It looks much better than all of its LED competitors, including the VIZIO P-series and Samsung Q7C.
The TV has a very high native contrast ratio of 5744:1, which combined with the panel’s good black uniformity allows the TV to reproduce deep and rich dark scenes. In fact, within its price range, only a few OLED TVs can outperform the X930E in picture quality.
The sustained peak brightness of this TV is 1436 nits, which is by far more than any competitor can offer and enables it to fight off glare.
The Sony X930E is an excellent TV to hook up with any current generation console because of its high native refresh rate at 4K. Furthermore, as the TV’s input lag stays constant regardless if the HDR is on or not, it is also suitable for HDR gaming. In fact, it is expected that the X930E will be compatible with all the next generation gaming consoles since it’s highly unlikely that those consoles will surpass the 4K120 mark soon.
The X930E shines in dark environments — it is great at reproducing dark scenes, making it suitable for enjoying media in a cinema-like setting. It performs extremely well in movies with many black highlights/scenes where this is immediately noticeable even to undiscerning viewers (e.g. Interstellar).
The X930E can handle dark scenes very well thanks to its high native contrast levels, which clocks in at 5744:1 native, and it can go up to 6564:1 with local dimming enabled. This, along with good black levels and uniformity, gives the TV the ability to achieve great representations of dark scenes beyond most expectations.
The black levels of a TV affects the viewer’s perception of other colors next to it. If the black levels are not deep enough and doesn’t remain uniform across the screen, the overall picture quality will look “flat” without much depth. The X930E handles this well with only <1.1% deviation (across the entire screen) from what a pure black screen should be — this results in a significant gain in its native contrast levels, thereby increasing the picture quality.
The color gamut of a TV refers to the range of colors the display can reproduce — the wider the color gamut, the more colors it can display, and the better the overall picture quality will be. This is extremely important for HDR content because it requires a much wider color gamut than SDR content. The X930E has no issues with accurately reproducing the colors necessary for true HDR because its color gamut is one of the widest and only bested by some OLEDs.