Allows managing multiple social networks, including Twitter, Facebook and FourSquare from a single application.

You can set up to have the app post tweets at certain times.

HootSuite can shorten your URLs for you.

You can set up tabs for different accounts and lists.

Since it allows collaboratively managing multiple social networks using a single app as well as a scheduler and analytics, it can be a complete social presence workflow tool for small businesses.

There's a hierarchy of management and permission customization built in the app that allows teams of people use HootSuite together.