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What are the best SEO analytics tools?

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SEMRush vs Ahrefs vs Moz

 vs Ubersuggest vs HubSpot vs SpyFu vs SE ranking - All-Inclusive cloud-based SEO software vs OnCrawl vs Majestic vs mysiteperformance.com vs SERPstat vs Positionly SEO Software vs Marketo vs Finteza vs Advanced Web Ranking vs smallseotools vs AdTargeting vs StickyAnalytics vs Senuto vs gShift vs altanalys vs Raven vs sjo vs Pulno vs Toolslite vs jetoctopus vs GetKeywords vs Screpy vs Dotmirror

Pros + Cons

Pro
 Keyword generation

With just a single seed keyword, the Keyword Magic Tool allows you to generate keywords within your niche, including long-tail keywords across specific subgroups.
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Pro
 Lots of features

More features than any of the other products here with a lot of depth.
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Pro
 Gives more accurate analytics than any other tool

It also gives more updated Analytics Results.
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Pro
 Reasonable free featres

While the pro-features are horribly expensive, you get reasonable amount of features in the free version.
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Con
 Can get spendy depending on your needs

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Con
 Limited number of projects

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Pro
 Great comprehensive overview of backlink profile for any site

It can overview the full list of backlinks for any site.
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Pro
 Great visualizations

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Con
 Takes time to learn all the features

Has many features to discover links, keywords and more. You will need a bit of time to get through all of it.
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Con
 API only in the enterprise plan

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Pro
 Lets you audit complete website

With complete domain.
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Con
 Not free

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Pro
 Finds the most backlinks

In a test by Matthew Woodward, ahrefs found the most backlinks on his sites, beating runner up MOZ by about 9,000 links.
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Pro
 Many great features

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Pro
 Great Community

On top of their tools, Moz is also home to a large active community of experts in the SEO space.
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Pro
 Multilingual

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Pro
 Analyze competitors

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Pro
 Keywords ideas

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Pro
 Free !

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Pro
 Competitors analysis

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Pro
 More options to come soon

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Con
 Could be slow sometimes

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Con
 Paid technical support

It can be quite frustrating say you are already facing technical issues, and still, you need to pay their technical support to have this addressed.
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Pro
 Awesome free content and templates

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Pro
 Fair price compared to rest of the market

SEO tools are not cheap, SpyFu has a fair price for the value it adds.
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Con
 UI could be better

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Pro
 See competition data

Allows users to see SEO data on any domain, including your competition.
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Con
 Update every 3 days

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Pro
 Great support

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Pro
 Easy to use

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Pro
 Clean interface

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Pro
 Tracking enabled if an email is provided

Email account is used only for tracking performance, the email account is not used for anything else.
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Pro
 Totally free

Fairly basic SEO assessment of a site page with a comparison to 1 competitor.
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Con
 The assessment is fairly low-level and does not get into too much detail

Does not get into too much detail but provides a head-to-head assessment of parameters against a competitor.
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Pro
 Keyword research features

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Pro
 Supports backlink analysis

A daily look into your gain and loss of valuable backlinks.
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Pro
 Site Audits for Domain and Subdomains

Helpful when trying to find 404's and broken links within your site.
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Pro
 Accurate position tracking

SERP Historical Data Keyword Based Data Traffic Distribution among domains Market Share Flucuations Local Search
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Pro
 Affordable pricing

The cheapest plan starts at $5/month.
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Pro
 Rich features

Everything needed to manage SEO.
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Pro
 Simple and user-friendly

Appropriate for beginners.
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Pro
 Marketing Automation

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Pro
 Email Marketing Automated, Integrated, Personalized

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Pro
 Advanced analytics

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Pro
 Rich functionality

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Pro
 Easy-to-use dashboard

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Pro
 Free of charge

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Pro
 Quick support team

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Pro
 Lifetime license

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Pro
 White-Label scheduled reporting

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Pro
 Many options to check

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Pro
 Free

It is absolutely free.
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Con
 Free

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Pro
 Intent focus Local keyword research tool with 100k+ locations

It is one of the best keyword research tools which gives suggestions by our intent. So we can have what we're looking for in one click and save our time to filter the data. It gives 100k+ locations to search the keyword with the smallest city in the world.
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Pro
 Simple UI

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Pro
 Detailed analysis

Screpy analyzes every detail of your site. It's not just SEO. It gives you tasks to optimize your site. And it motivates you for that.
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Pro
 Simple UI / UX

Its very simple to use. No need to learn how to use Screpy. The UX is awesome.
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Pro
 Cheap

Price/performance tool. It's cheap and has too many tools.
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Pro
 Detailed Analysis

Screpy analyzes every detail of your site. It's not just SEO. It gives you tasks to optimize your site. And it motivates you for that.
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