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What are the best SEO analytics tools?
29
Options
Considered
72
User
Recs.
Nov 9, 2023
Last
Updated
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23
Options
Considered
Best SEO analytics tools
Price
Last Updated
--
SEMRush
-
Nov 9, 2023
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Ahrefs
-
Apr 6, 2021
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Moz
-
Aug 17, 2017
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Ubersuggest
Free
Mar 16, 2021
--
HubSpot
-
Feb 20, 2021
See Full List
--
SEMRush
My Rec
ommendation
for
SEMRush
My Recommendation for
SEMRush
All
6
Pros
4
Cons
2
Top
Pro
•••
Keyword generation
With just a single seed keyword, the Keyword Magic Tool allows you to generate keywords within your niche, including long-tail keywords across specific subgroups.
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Top
Con
•••
Can get spendy depending on your needs
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Top
Pro
•••
Lots of features
More features than any of the other products here with a lot of depth.
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Top
Con
•••
Limited number of projects
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Top
Pro
•••
Gives more accurate analytics than any other tool
It also gives more updated Analytics Results.
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Top
Pro
•••
Reasonable free featres
While the pro-features are horribly expensive, you get reasonable amount of features in the free version.
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Hide
See All
Get it
here
Recommend
12
1
--
Ahrefs
My Rec
ommendation
for
Ahrefs
My Recommendation for
Ahrefs
All
9
Experiences
2
Pros
4
Cons
3
Top
Pro
•••
Great comprehensive overview of backlink profile for any site
It can overview the full list of backlinks for any site.
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Top
Con
•••
Takes time to learn all the features
Has many features to discover links, keywords and more. You will need a bit of time to get through all of it.
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Aleksandr Pedchenko's Experience
best for backlinks
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Top
Pro
•••
Great visualizations
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Top
Con
•••
API only in the enterprise plan
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Suman Sharma's Experience
It is great source
See More
Top
Pro
•••
Lets you audit complete website
With complete domain.
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Top
Con
•••
Not free
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Top
Pro
•••
Finds the most backlinks
In a test by Matthew Woodward, ahrefs found the most backlinks on his sites, beating runner up MOZ by about 9,000 links.
See More
Hide
See All
Get it
here
Recommend
13
1
--
Moz
My Rec
ommendation
for
Moz
My Recommendation for
Moz
All
1
Pros
1
Top
Pro
•••
Great Community
On top of their tools, Moz is also home to a large active community of experts in the SEO space.
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Hide
Get it
here
Recommend
6
1
--
Ubersuggest
My Rec
ommendation
for
Ubersuggest
My Recommendation for
Ubersuggest
All
9
Experiences
2
Pros
6
Cons
1
Top
Pro
•••
Multilingual
See More
Top
Con
•••
Could be slow sometimes
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Yanis's Experience
A great tool, easy to use and free !
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Top
Pro
•••
Analyze competitors
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Amy L.'s Experience
Neil Patel is doing a great job with this tool, especially since the last update. Try it out !
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Top
Pro
•••
Keywords ideas
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Top
Pro
•••
Free !
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Top
Pro
•••
Competitors analysis
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Top
Pro
•••
More options to come soon
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Hide
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Free
Recommend
3
1
--
HubSpot
My Rec
ommendation
for
HubSpot
My Recommendation for
HubSpot
All
2
Pros
1
Cons
1
Top
Con
•••
Paid technical support
It can be quite frustrating say you are already facing technical issues, and still, you need to pay their technical support to have this addressed.
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Top
Pro
•••
Awesome free content and templates
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Hide
Get it
here
Recommend
3
1
--
SpyFu
My Rec
ommendation
for
SpyFu
My Recommendation for
SpyFu
All
4
Experiences
1
Pros
2
Cons
1
Top
Pro
•••
Fair price compared to rest of the market
SEO tools are not cheap, SpyFu has a fair price for the value it adds.
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Top
Con
•••
UI could be better
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Yanis's Experience
I don't know if it's the best but it's certainly a good complement to the other I use.
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Top
Pro
•••
See competition data
Allows users to see SEO data on any domain, including your competition.
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Hide
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$33 - $299 / month
Recommend
2
--
SE ranking - All-Inclusive cloud-based SEO software
My Rec
ommendation
for
SE ranking - All-Inclusive cloud-based SEO software
My Recommendation for
SE ranking - All-Inclusive cloud-based SEO software
All
5
Experiences
1
Pros
3
Cons
1
Top
Con
•••
Update every 3 days
See More
Top
Pro
•••
Great support
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Yanis's Experience
Still on of my favorites tool out there !
See More
Top
Pro
•••
Easy to use
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Top
Pro
•••
Clean interface
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Hide
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Starting 7$/month
Recommend
2
--
OnCrawl
My Rec
ommendation
for
OnCrawl
My Recommendation for
OnCrawl
Hide
Get it
here
Recommend
2
--
Majestic
My Rec
ommendation
for
Majestic
My Recommendation for
Majestic
Hide
Get it
here
Recommend
2
--
mysiteperformance.com
My Rec
ommendation
for
mysiteperformance.com
My Recommendation for
mysiteperformance.com
All
3
Pros
2
Cons
1
Top
Pro
•••
Tracking enabled if an email is provided
Email account is used only for tracking performance, the email account is not used for anything else.
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Top
Con
•••
The assessment is fairly low-level and does not get into too much detail
Does not get into too much detail but provides a head-to-head assessment of parameters against a competitor.
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Top
Pro
•••
Totally free
Fairly basic SEO assessment of a site page with a comparison to 1 competitor.
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FREE
Recommend
1
--
SERPstat
My Rec
ommendation
for
SERPstat
My Recommendation for
SERPstat
All
4
Pros
4
Top
Pro
•••
Keyword research features
See More
Top
Pro
•••
Supports backlink analysis
A daily look into your gain and loss of valuable backlinks.
See More
Top
Pro
•••
Site Audits for Domain and Subdomains
Helpful when trying to find 404's and broken links within your site.
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Top
Pro
•••
Accurate position tracking
SERP Historical Data Keyword Based Data Traffic Distribution among domains Market Share Flucuations Local Search
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19.99
Recommend
1
--
Positionly SEO Software
My Rec
ommendation
for
Positionly SEO Software
My Recommendation for
Positionly SEO Software
All
3
Pros
3
Top
Pro
•••
Affordable pricing
The cheapest plan starts at $5/month.
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Top
Pro
•••
Rich features
Everything needed to manage SEO.
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Top
Pro
•••
Simple and user-friendly
Appropriate for beginners.
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Hide
See All
Get it
here
Recommend
2
--
Marketo
My Rec
ommendation
for
Marketo
My Recommendation for
Marketo
All
2
Pros
2
Top
Pro
•••
Marketing Automation
See More
Top
Pro
•••
Email Marketing Automated, Integrated, Personalized
See More
Hide
Get it
here
Recommend
1
--
Finteza
My Rec
ommendation
for
Finteza
My Recommendation for
Finteza
All
6
Experiences
1
Pros
5
Top
Pro
•••
Advanced analytics
See More
Finteza's Experience
Finteza provides a detailed analysis of all your marketing data you need in one place: measure traffic quality in real-time, build and analyze conversion funnels, apple, A/B testing, create detailed and intuitive audience reports, launch your advertising campaigns, and even set up retargeting campaigns.
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Top
Pro
•••
Rich functionality
See More
Top
Pro
•••
Easy-to-use dashboard
See More
Top
Pro
•••
Free of charge
See More
Top
Pro
•••
Quick support team
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Free
Recommend
1
--
Advanced Web Ranking
My Rec
ommendation
for
Advanced Web Ranking
My Recommendation for
Advanced Web Ranking
All
1
Pros
1
Top
Pro
•••
Lifetime license
See More
Hide
Get it
here
Recommend
2
--
smallseotools
My Rec
ommendation
for
smallseotools
My Recommendation for
smallseotools
Hide
free
Recommend
1
--
AdTargeting
My Rec
ommendation
for
AdTargeting
My Recommendation for
AdTargeting
All
1
Experiences
1
yang zoey's Experience
It's a wonderful Facebook interest targeting tool! I can easily find the Facebook interest of competitors, which means I can target their fans and obtain the traffic of competitors. It does not require a fee and can save us a lot of advertising research time. I must say that it's very simple and easy to use.
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Hide
Free
Recommend
1
--
StickyAnalytics
My Rec
ommendation
for
StickyAnalytics
My Recommendation for
StickyAnalytics
Hide
Get it
here
Recommend
1
--
Senuto
My Rec
ommendation
for
Senuto
My Recommendation for
Senuto
Hide
-
Recommend
1
--
gShift
My Rec
ommendation
for
gShift
My Recommendation for
gShift
All
1
Pros
1
Top
Pro
•••
White-Label scheduled reporting
See More
Hide
Get it
here
Recommend
1
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