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Pros
Pro Pay only for emails that are not opened
While other services make you pay for each email sent, Pepipost's philosophy is that email conversations should be free regardless, this way the pricing model is built around paying for emails that are not open. So it's up to you to make quality emails and make as much users as possible to open them in order to pay less.
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Cons
Con Unpredictable price
Because of Pepipost's billing plans, it's very hard to predict costs. You never know how many users will open your emails any given time and if a lot of them end up not opening them (which most of the time is true) the price can get really high.
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