Pro Superb picture quality
The B8 has an excellent quality of picture. Its infinite contrast ratio delivers the blackest blacks, which makes it excellent for dark room viewing. The HDR color is spot on, providing nearly perfect color when set to the Dark Room color mode. Being an OLED tv, the black uniformity is perfect and the grey uniformity is up there as well, with 2.454% standard deviation from neutral grey (a good score is considered anything below 2.5%).
Pro Good for bright rooms
The B8 handles reflections really quite well. It has a glossy finish, but you shouldn't be experiencing too many reflections due to the anti-reflective coating. The coating does make reflections look slightly purple, but it's not bad enough to notice, let alone become a problem.
Pro Good, wide viewing angle
The viewing angle on the B8 is very good. Like most tvs, it has a solid viewing angle of around 66°. However, the color degradation isn't bad at all. You can expect a color shift at 28°, a brightness shift at 64°, and a black level shift at an impeccable 75°. This makes the B8 a solid choice for group viewing or large rooms.