Pro Has product lines for specific goals and needs
This company makes products that target different needs such as, athletes (more protein), health maintenance (low carb), people after weight loss or wanting to achieve the stable energy burning experience of ketosis (this keto version, ultra low carb) and one for mixing with milk for those who like flavored milk. Each product line has the basic flavors covered (Chocolate, Cinnamon, Vanilla, Plain/unsweetened)
Con More ingredients necessary to complete the meals, extra cost involved
Some products are designed to use Milk as a base, others are designed for addition of oil for fat content. So the ultimate price tag will depend on the cost of supplementary ingredients. On the other hand, this can save money in terms of shipping costs, and shelf life, texture etc.