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Squarespace has a bunch of small nice-to-haves that make it a pleasure to use, like automatically getting a screengrab when adding a video so that the site doesn't load the whole video before the user has clicked on it, or a sign-up process that's sane among other things. See More
Wix has an add-on store, called the App Market, that includes community developed bits of functionality (such as comments, calendars and integrations with third-party services) that you can add to your site. The store includes both free and paid add-ons. See More
There's a selection of elements you can choose from in the sidebar that you can drag and drop into the page and edit. There are common elements such as text, images and buttons as well as less common elements such as blog or online store. All elements can be adjusted to some extent to fit your needs. For example, you can change things like the font, weight and style of text and even crop, adjust colors and apply filters to images. See More
This means you can add custom interactions and API's to your site when needed, but do most of the editing in a GUI. This helps you avoid the need to redo an entire site if you need custom interactions. Also dead easy to connect a database and have dynamic components based on CMS updates. See More
After getting used to how to use the editor now it is easy to build a web page or site. See More