Pro Most colorful and bright display on the smartphone market
Its high resolution AMOLED screen has incredible colors, sharp details and great brightness levels. The screen is HDR certified and covers 255% of the sRGB gamut which outperforms the Google Pixel’s 191% coverage. In other words, the screen is the brightest, sharpest, and the most colourful screen a smartphone has to offer.
Pro Excellent design
This phone looks very futuristic and luxurious. It phone features a bezel-free curved screen that covers nearly the entire front screen. It also has a wider aspect ratio than any other mobile device. The front physical buttons have been replaced with virtual buttons with haptic feedback. The back of the phone is covered in a glass panel.
Con The built-in Samsung smart assistant (Bixby) is rather useless
Samsung has implemented its own Google Now and Siri competitor, which they have called Bixby and have tried to make an important part of the new Galaxy S8. So much that they have added a dedicated Bixby button to the side of the phone. Unfortunately, Bixby fails to impress, the voice recognition is average at best and it can't support many third-party apps.
This shouldn't be a big deal for most people, but it's strange how Samsung had to place the fingerprint scanner in an awkward place because of space constraints and still found the space for a physical button that 90% of the people won't use.