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Send hundreds of personalized emails with Gmail. Mailmeteor is the easiest way to run mail merge campaigns so that each of your recipients gets a personalized email.
Specs are quantitative aspects of the option such as the price
Contributor for 9 months
I've worked with a few other mail merge options, but this seems to be the most simple, effective addon. It's easy to set up and manage the templates, can preview with variables (like the first name), and can also send a test email. It's a great app (especially for the price :)