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Altcraft Platform is designed to manage marketing processes and scale B2C communications. What can you do with the platform?
- collect data from every customer touch point and store it in one place;
- segment client database;
- create marketing automation workflows;
- send personalized messages to digital channels (email, SMS, push, messengers and social media);
- track customer actions and analytics in real time;
- build forms to collect applications and conduct surveys;
- and more.
The software is deployed on the client's servers (On-Premises) or in a Private Cloud. The platform uses its own built-in MTA, which retains full control over personal data. The absence of restrictions on the number of communications makes it possible to send millions of messages.
The platform unites many digital communication channels in a single interface. At the same time, we can add a new integration or configuration for those channels that are necessary for a specific user.
SpecsUpdate
Pros
Pro Personalized Messages
- collect all the information you need for personalization (personal and demographic data, interests in certain products, the history of visiting certain pages on the website or achieving business goals, mobile app activity and other data);
- personal triggers and scenarios for engagement;
- dynamic personalization: emails are built dynamically according to customer data and specified conditions in the template, content is generated using data obtained from an external SQL database
Pro Omnichannel marketing
It’s possible to interact with customers through a variety of communication channels:
- email, SMS, web and mobile push
- client's personal account
- messengers (Viber, WhatsApp, Telegram)
- social networks (Facebook, Twitter)
- stories in mobile apps
Any channel can be easily and quickly connected to the platform.
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Cons
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