Recs.
Updated
Specs
Pros
Pro Lots of customization options
The phones can be ordered with a choice of faceplates, speaker/microphone grilles, and back covers including plastic, wood and leather. There's even a possibility to add an engraving on the back of the phone. Options can be viewed on the Moto Maker website.
Pro Speaker is loud
The second generation Moto X has moved the placement of the speaker so that is is front facing. This allows for clearer speakerphone calls, as well as easier to hear music and videos. The speaker is very loud, and while it distorts a bit at max volume it isn't any more than its competitors.
Pro Battery-friendly notification system
The Moto X has a lock screen replacement that utilizes the AMOLED screen to only light the portion of the screen that it needs to display the notification, making it consume little power. This is called "Moto Display". This provides more context, and quicker actions than any other notification alert system.
Additionally, the screen will automatically light up when the phone is taken out of the pocket, rocked on a table, or when a hand is waved above it thanks to built-in IR sensors.