In addition to attachments which allow it to operate as a typical immersion blender, the bowl attachment lets the blender double as a food processor.
180 watts is less than its 200+ watt competitors, example trouble spots include fibrous food such as raw vegetables.
14 colors to choose from allows the user to match their equipment with their kitchen or other equipment easily.
$35 puts it well below competitors with similar specs, and specs well above competitors with similar prices.