The app can show you a list of items you have chosen most often. That list can then be used to quickly create a shopping list from your favorite products.
It's possible to create custom categories for all shopping list items. For example, you can put foods in one category and bathroom supplies in another so that when you're in the produce aisle you're only looking at the produce you need to buy and cleaning supplies aren't getting in the way.
Users are able to create, organize and mange their shopping lists from the apps website as well as on their iOS or Android applications. Any changes are synced across the account.
The app offers suggestion on what you might like to buy. The suggestions are organized in categories like "Fruits & Vegetables", "Milk & Cheese", "Recently Used", etc essentially allowing you to browse aisle by aisle without having to go to the store.