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KISSmetrics is a mature web analytics company that is trusted by both large companies such as AOL & Adobe as well as startups such as Zaarly, Foursquare and Recurly.
Unlike Google Analytics, KissMetrics is event driven so will answer the "who and why" questions about the usage of your web app.
Specs
Pros
Pro Simple integration
KISSmetrics offers the following ways to integration into your application:
- Language Specific APIs - Official support for Javascript, Ruby, PHP, Python and Objective C. There is also third party libraries for most of the popular languages not officially covered.
- CSV import
- Support for integrating with Mailchimp and Recurly.
Pro Support for URL parameters in the API
KISSmetrics lets you add a parameter in your URL (i.e. “http://yoursite.com/yourpage?kme=Track+This+Event”) and then automatically logs it without any additional Javascript code. This is very helpful to track clicks on links for example and is not currently support in Mixpanel.
Pro Comprehensive revenue tracking
At the end of the day revenue is the key metric for SasS businesses and KISSmetrics really shines here. You can track:
- Total Revenue
- Average {Daily/Weekly/Monthly} Revenue
- Predictive Lifetime Value (Killer feature)
- Avg Customers / (Day/Week/Month)
- Churn. A very important metric and a key enabler (or disabler) of revenue.
The revenue reports can also be segmented for further analysis. The KISSmetrics documentation give some examples on the sort of questions the revenue report can answer:
- How much revenue did I make this month compared to last month?
- Which of my pricing plans is contributing the most revenue?
- Which ads have brought in the most paying customers?
- What referring sites do most paying customers come from?
- How much did an A/B test affect revenue?