Easy to use, lot of a free resources, fast and clean.
You can use either your own URL or a *.blogspot.com URL.
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Multiple people can contribute to a single blog.
If you have a Google account from any other of their services, such as Gmail, Youtube or Google+, you automatically have a Blogger account as well.
Allows viewing and editing content from your mobile device.
There's very basic analytics, but you can upgrade if needed.
Blogger hasn't had any major design changes in years and it shows.
Whether you like it or not Blogger is tied to AdSense, Google+, Feedburner, Analytics, etc. There is no way to opt out.
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