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Specs
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Pros
Pro Extremely easy to setup
Setting up a backend for an app with Parse is very easy and takes minutes. All you have to do is sign up and through their graphical interface follow all the steps, which boils down to creating tables and identifying the type of data that is being stored.
Then you download the library, integrate it with your app and initialize the process with one single line.
Pro Simple and seamless user registration
User registration with Parse is pretty good and usually works without any problems. It's also very easy to use, you simply pass the username, password, email, etc. to the required method and register a callback that returns whether the registration was a success or a failure.
Same thing is done for login and logout as well.
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Cons
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