Each upgrade costs more and more cookies to purchase and each hidden upgrade is not made available until you reach the amount of cookies it costs, so no matter if you need 100 cookies to purchase a new Grandma or a trillion to purchase some other tool you will always be left feeling like you just need to reach that next milestone.
Incremental or as some know them "idle" games are not always received well by those looking for something with a bit more skill needed, basically the game will play itself at some point and from that point forward which can be pretty boring. So for those that are not interacting with the game that often (no clicking, no checking in often) it can be less of an interactive title than what some are looking for.
While after 15 clicks the game can play itself, the constant goal of improving how many cookies one can click is pretty addictive in that there is always something to be improved upon.
Some of the most recent achievements added into the game involve earning and spending sugar lumps. Even with the upgrades meant to speed up the earning of sugar lumps, it will still take a long time to earn the achievements involving harvesting and spending them.
The browser does not need to be opened for your bakery to keep earning cookies and sugar lumps, a recent form of currency added to the game. The cookie earnings will be reduced, but using the heavenly chip system, a currency earned when ascending the bakery, can be used to increase how many cookies are earned and how long the increased boost lasts for.
As a player starts there is only two actions, eat candy or throw it on the ground, but as the game progresses, more things will show up on the board that allow for more interaction. So the more time one spends with the game, the more they will get out of it in gameplay and features.
Much of the game will draw attention to certain phenomena in order to make fun of it. This is part of the experience of the game and makes for an amusing playthrough.
While looking overly simplistic there is a good bit of strategy to the game as players can split their cell in order to confuse or surprise attack foes as well as spit out excess cells in order to change ones size.
For those that register for the game they can customize their cell in order to have specific words or even use pictures. This allows one to stand out in the game and other players may take notice if you are often playing.
The mechanics of navigating the screen area aren't all that easy to understand, so it's as much about figuring out the limitations of the board as it is about running away from the big guy.
The game often sees players respawn right next to a large enemy which leads to them instantly dying, this can be frustrating when it happens a lot to a player.
While the site is still active and said to remain so indefinitely, the game will no longer receive special events or updates. Development has stopped and the forums are all but dead.
While the game may be a bit confusing at the start for those unfamiliar with the genre there is a very competent wiki available for those that want to learn everything there is to know about the title.
There is no way to sample the game or try it out without making a log in for the site, while it is free you need to make an account with the site, which some may not want to do without knowing what the game is like.
Even though the game has had success and reached popularity the title was never monetized, meaning that it is completely free for anyone to experience as long as they have a web browser that they can play it in.