Recs.
Updated
A hair color line that's vegan and animal cruelty free. It carries a range of vivid semi-permanent colors that is said to not contain any drying alcohols, PPDs, or harsh chemicals.
Specs
Pros
Pro Long lasting
In comparison with other brands with red or pastel colors, Arctic Fox's poison and periwinkle colors lasted longer.
Pro Colors fade nicely
While some colors fade faster than others, they all fade quite nicely and don’t leave an ugly in between colors shade. They just get lighter. It also takes a while for it to fade out completely but does eventually completely wash out (usually after about 2 1/2 months) (update by some one else) I have NEVER been able to wash it out completely. Even after trying to on purpose for a month straight so i could do another color. It just fades to a pastel and kind of stays there. This is after 6+ months.
Pro Smells amazing
All 6 different colors smell amazing with a very fruity scent. It's noticeable even without unboxing the dyes.
Pro Beautiful and vibrant color
For bleached hair, using the product for 45 minutes, you get a beautiful and vibrant color. It is safe to leave on as long as you like.
Cons
Con Color doesn't stick
You put it in, leave for 45 minutes, rinse and the color doesn't hold. So you have to apply again. This doesn't happen always though. It works better if left on for as long as possible. It will not hatm your hair to do this.