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Home of the highest ranking Shinto shrine
The Ise Grand Shrine is unique in Japan as being the top of the hierarchy of Shinto shrines connecting to Japan's imperial house. It is taken down and completely rebuilt every 20 years.
Despite being a small town, Ise is home to the Ise lobster, which is well-known throughout Japan for its culinary applications. There are entire traditional course meals using the Ise lobster at Ise's traditional inns.