You get to choose everything about the blinds - from the style (honeycomb or roller) to the power supply (battery, wired, or manual), mounting options, size, fabrics to be used...virtually everything can be custom picked allowing for your own preferences.
Geofencing is the term used when your (or more accurately, your phone's) physical location activates a product. In this case, you can set the blinds to open when you get home, and close when you leave home automatically with no action taken on your part.
While it can take an hour to install all the necessary equipment (once you have the bridge setup subsequent install times will drop), it isn't difficult at all. You don't need any special tools - just a regular screwdriver.
The Smart Bridge is another device to install, and it doesn't come cheap either at $150. With the blinds already priced at at least $350, the total cost for the first blind is $500. Without the Smart Bridge, battery life (if you have the battery powered model) will suffer greatly and you won't be able to control the blinds using HomeKit which is really the leading feature.
These blinds come with a remote control, which can either be mounted on a wall or held by a stand on a flat surface such as a table or night-stand. This remote allows for quick and easy control while you're playing music, or any other time it would be inconvenient to ask Siri to operate the blinds.
The Smart Bridge Pro is what connects the blinds to HomeKit - without it you'd be better off getting regular remote controlled blinds. This Bridge requires professional installation as well, which also adds to the cost on-top of the already pricey $150 Smart Bridge Pro.