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What are the best tools for lifecycle emails?
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Sep 1, 2022
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Best tools for lifecycle emails
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Last Updated
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Mixpanel
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Apr 10, 2017
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Customer.io
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Nov 8, 2017
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Mixpanel
My Rec
ommendation
for
Mixpanel
My Recommendation for
Mixpanel
All
4
Pros
3
Cons
1
Top
Pro
•••
Improve retention with "Engage"
Mixpanel allows you analyse the conditions where your users churn from your application and then send targeted emails designed to bring them back. This is an amazingly powerful feature that really bridges the gap between analyzing the data and acting on it.
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Con
•••
Expensive
The smallest plan is $150 per month, and only gets you 500k events.
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Pro
•••
Easy and powerful
It's very easy to set up and has a very powerful dashboard to get new insights about your users.
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Pro
•••
Contact users directly through the people page
Mixpanel allows you to directly contact users from the people dashboard via push notifications, sms, and email. After viewing the user history, or filtering on events and metrics, you can send an individual user, or a segment direct messages.
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3
1
--
Customer.io
My Rec
ommendation
for
Customer.io
My Recommendation for
Customer.io
All
4
Pros
3
Cons
1
Top
Pro
•••
Lets you initially manually approve all emails
While you're learning how it all works and what emails are effective, you can require emails to be manually approved before they are sent. Very useful for being sure you're not accidently spamming your users.
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Con
•••
No way to exclude specific users from specific email campaigns
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Pro
•••
Helpful and responsive support
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Pro
•••
Highly customisable conditionals
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