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Specs
Specs are quantitative aspects of the option such as the price
Pros
Pro Flexible and easy to use API
The bitly API provides jsonp callbacks, XML, CORS, and data metrics. The API is simple, and easy to use with good documentation. It is clearly thought out and is up to date with support for new API technologies.
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Cons
Con Limited clicks for free users
10k Clicks a month, if you want to add an branded domain then you only have 500 clicks a month for that. You want more? $950 per month for their business plan.
Con Cannot edit the destination URL as a free user
This is one of the main purposes of using a URL shortener.
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