Here’s the Deal
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When comparing Google Content Experiments vs Visual Website Optimizer, the Slant community recommends Visual Website Optimizer for most people. In the question“What are the best A/B testing software tools?” Visual Website Optimizer is ranked 3rd while Google Content Experiments is ranked 4th.
Ranked in these QuestionsQuestion Ranking
Common Questions
Pros
Pro Supports multi arm bandit
MAB is a lot more efficient than traditional split testing.
Pro Provides full control for developers
Pro Super support!
Pro Other features
- Targetting options like browser, OS, geo-location, time of the
day etc.- Scheduling tests, you can set the test to run on
specific days, or start and stop at specific time. You can also stop
the test after certain no. of visitors. - Automatically show
winning variation to all the new visitors and similarly disable the
worse performing variation. - Only testing software to offer Heatmaps and
Clickmaps - In house Cross browser testing solution
- Sharable report using direct links
- Mobile editor.
- Asynchronous code, any downtime can he handled without any issues on client website.
- Scheduling tests, you can set the test to run on
Cons
Con Each experiment requires a separate url
GCE requires two different URLs for two different experiments. For example, in a case of multidomain multilanguage sites (such as en.site.com, de.site.com) n*2 experiments are required for split testing for n languages. Combining results requires scripting around google panel.
Con Not easy to use for non technical users
No cons yet!