When comparing GameSalad vs SFML, the Slant community recommends SFML for most people. In the question“What are the best 2D game engines?” SFML is ranked 35th while GameSalad is ranked 63rd.
Specs
Ranked in these QuestionsQuestion Ranking
Pros

Pro Cross-Platform
Pro No-code editor
Pro Has a Windows(.exe) version on par with Mac
The Windows version is now upto date with all the features of its Mac sibling.
Pro Multiple publishing platforms
Can create and publish games for iOS, Macintosh desktop and laptop computers, Android, Kindle, Amazon FireTV and FireTV Stick, Windows 8 and Tizen devices.
Pro Gamepad support
Gamepad support is available as of 0.13.3.
Pro Free standalone viewer app allows instant, live mobile device testing
The GameSalad Viewer is a free app available for iOS, Android and Kindle. Once installed on your mobile devices, you can deploy and test your GameSalad games live on any mobile device running the Viewer that is on the same local network as your dev computer.
This even allows Windows users to test their games on iOS devices without a Mac device and without any complicated code signing or provisioning profiles.
And, you can even take your games with you -- once loaded onto your mobile device, a history option caches recent games on your device without any connection to the dev computer.
Pro Allows you to focus on the logic rather than code
Since the user mainly uses menu options there is very little code needed to be keyed in. This makes the code very easy to read and understand.
Hence there are many help videos on youtube
Pro Extensive community of seasoned professionals for support
Extensive community of seasoned professionals in all disciplines (graphics, game design, animation, physics, music, video production, marketing, etc.) producing tutorials, videos, publishing tips, free templates and who are willing to answer forum questions and help newcomers.
Pro Powerful expression editor and functions
Allows you to create expressions on par with LUA (it's back end-language).
Pro Custom collision shapes with JSON support
Allows you to import JSON data for custom collision shapes to use with Gamesalad's implementation of Box2d physics.
Pro Easy to publish
Software prepares your app so you can just send it to Apple. All my games are reviewed with no problems.

Pro Drag and drop editor
The drag and drop editor makes GameSalad very easy to use, no programming experience needed.
Pro Great engine
Very quick to learn and great for making games. Community is very open and helpful.
Pro Very efficient and usable
Pro Zlib/PNG license
In short, SFML is free for any use (commercial or personal, proprietary or open-source). You can use SFML in your project without any restriction. You can even omit to mention that you use SFML -- although it would be appreciated.
Pro Can be combined with OpenGL
If you hate something about the way SFML handles graphics, you can just combine it with OpenGL. It's completely smooth and works as expected, without any additional dependencies.
Pro Active community and wiki
You can ask questions on their own personal forum which is full of users, and their wiki is constantly being maintained. They even have an IRC.
Pro Works on every platform
SFML 2.2 brought forth Android & iOS functionality, and SFML games work on Linux, Mac and Windows out of the box, since SFML is written with OpenGL.

Pro Great documentation
SFML is very well documented, even with short examples of use for many functions and modules. Furthermore, there are books like 'SFML essentials' and 'SFML for game development' which teach you how to use this library to its fullest.
Pro Good for OpenGL
If you are thinking about using OpenGL, look no further, you can open a window, and handle events in less than 15 lines, and it provides input, time, and even networking, plus alot more. It has become my favorite c++ library :D
Pro Great library
SFML is a collection of modular, well designed libraries you can implement an engine or game on top of. The API provides tons of good documentation and is very straightforward to use. You can get a game up and running with SFML quite quickly and with minimal effort.
Pro Clean code
An SFML project's code-base is usually clean and easy to read. All public SFML classes are under the namespace "sf" so it is easy to tell which code is yours and which belongs to SFML (of course you can stop this by typing using namespace sf;
).
Pro Available in many languages
There's support for many languages besides C++, current supported languages are: C, .NET, Crystal, D, Euphoria, Go, Java, Julia, Nim, OCaml, Pascal, Python, Ruby and Rust, and this list is constantly growing.
Pro Beginner-friendly
SFML is extremely beginner friendly and even provides pre-built libraries for your IDE of choice on Windows. Besides the fact that it's extremely well documented, they also have a set of tutorials that walk you through every module.
Pro Modern C++11 implementation
SFML is one of the few good C++ frameworks out there to actually make full use of the language. It's extremely well optimized and it plays well with anything you throw at it.
Cons
Con Bad editor
There is no scene zoom, search boxes, or snap to grid. There is also no ability to focus view on the actor or use folders for file structure.
Con Expensive compare with others
There is no free version any more and it is very expensive compared with other engines.
Con Poor editor performance
Especially when you're working on a big project.
Con No scripting language or SDK
If a needed behavior is not supplied by GameSalad, there's no way to add it.
Con Product is suffering - Lacking company leadership and no voice from corporate
Some customers are currently in a holding pattern from the lack of support and messaging from GS corporate. GS is currently unstable and developers are waiting for another update that has been going on from 2015.
No word or message from GS corporate about timeframes or deliverables.
You can read the ongoing discussion here.
Con Product is in Limbo - company is lacking developers
Con Doesn't support Windows platform (*.exe)
Doesn't support Windows platform (*.exe)
Con Relatively slow
Compared to SDL2, GLFW, it is slow.
Con No GUI editor or IDE
Does not include any IDE or media editor. It's purely source code.
Con May take longer to learn and understand
Con Messy sprite management
Sprites retain all of the operations applied to them, whether that be a new position or a rotation. This makes sprite management somewhat annoying.
Con Not specifically a 2D game engine
It isn't really an engine, more of a collection of modular, well designed libraries you can implement an engine or game on top of.
