When comparing IndieGoGo vs Private Investors, the Slant community recommends IndieGoGo for most people. In the question“What are the best ways to fund development of an independent game?” IndieGoGo is ranked 3rd while Private Investors is ranked 4th. The most important reason people chose IndieGoGo is:
While all or nothing is an option, flexible funding gives people the option to receive money even if the goal isn't met.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Allows both all-or-nothing and flexible-funding plans
While all or nothing is an option, flexible funding gives people the option to receive money even if the goal isn't met.
Pro You only need one
A successful crowdfunding campaign requires social marketing and community management. Gaining an investor requires convincing just one person that your project is worth it.
Cons
Con Poor gaming community can dull pledgers' enthusiasm
Without the game-funding reputation of Kickstarter or the novelty of smaller sites, IndieGoGo campaigns can receive dubious reactions from the public.
Con Equity commitment
An investment is not a loan which can be paid off; it's a permanent piece of the action. Part of your earnings belong to the investor, indefinitely.
Con Comprehensive business plan is essential
If you can't show where the money is going and how long it's going to take to yield returns, you're not likely to get any.