When comparing Substance Bitmap2Material vs Filter Forge, the Slant community recommends Filter Forge for most people. In the question“What are the best programs to create procedural textures?” Filter Forge is ranked 6th while Substance Bitmap2Material is ranked 7th.
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Pros
Pro Generates several outputs from a single image
B2M generates any output that you may need from a single image automatically (base color, normal, metallic, roughness, ambient occlusion).
Pro Not only a Photoshop plugin, has a lot of other hosts
Pro Several filters
Filter Forge includes a lot of filters and each of them has several presets. Filters are grouped into different categories (Organic, Patterns, Creative, Distortions, Photo, etc...) so it's easy to locate them.
Pro Large online library of filters
The website has thousands of filters available for download. This is the only thing that makes the basic edition feasible.
Pro Standalone application or PhotoShop plugin
Filter Forge can be used as both a standalone application and as a plugin for PhotoShop.
Cons
Con Comes at a price
Sets you back over 100 dollars.
Con Not a complete tool
B2M will only allow you to create a normal map from an existing image. You cannot create a custom texture from scratch with it.
Con Slow development cycle
New versions come fast enough, but for example, the beta version of 7 doesn't have a lot that 4 didn't have.
Con No free tier
Filter Forge is not free. The basic edition (cheapest one) is $149. It does go on sale regularly though for around $30.
Con Hefty price tag
Its $399 for the professional version, whereas a big competitor used by large studios is only $149.