KISSmetrics vs GoSquared

KISSmetrics will combine registered user data with data before registering.

Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.

KISSmetrics offers the following ways to integration into your application:

• Language Specific APIs - Official support for Javascript, Ruby, PHP, Python and Objective C. There is also third party libraries for most of the popular languages not officially covered.
• CSV import
• Support for integrating with Mailchimp and Recurly.

Look at any blog post written about analytics tools and you will see the KISSmetrics team engaging with their customers. There are also stories such as this one of the KISSmetrics CEO personally reaching out to his customers immediately as they need help.

KISSmetrics lets you add a parameter in your URL (i.e. “http://yoursite.com/yourpage?kme=Track+This+Event”) and then automatically logs it without any additional Javascript code. This is very helpful to track clicks on links for example and is not currently support in Mixpanel.

At the end of the day revenue is the key metric for SasS businesses and KISSmetrics really shines here. You can track:

• Total Revenue
• Average {Daily/Weekly/Monthly} Revenue
• Predictive Lifetime Value (Killer feature)
• Avg Customers / (Day/Week/Month)
• Churn. A very important metric and a key enabler (or disabler) of revenue.

The revenue reports can also be segmented for further analysis. The KISSmetrics documentation give some examples on the sort of questions the revenue report can answer:

• How much revenue did I make this month compared to last month?
• Which of my pricing plans is contributing the most revenue?
• Which ads have brought in the most paying customers?
• What referring sites do most paying customers come from?
• How much did an A/B test affect revenue?

A key advantage KISSmetrics has over Mixpanel in particular is its ability to not only calculate custom formulas, but display the data in a "snapshot" view with a modifiable time period. This is a killer feature for building your companies dashboard.

Allows being informed without having to spend too much time following analytics.

GoSquared has 4 views - Now, Trends, E-commerce and People. "Now" is a dashboard that gives an overview of what's happening on the site in real time, "Trends" displays information like most visited content, referrals, engagement, etc over a period of time, "E-commerce" displays analytics about your online shop and "People" shows all site's users and tracks their behaviour in real time.