Google Analytics vs Heap

Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.

You can configure to be notified if certain things happen.

Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.

Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.

The API itself, tools, documentation, and abilities of the API are very powerful.

Google Analytics allows users to update user information from other sources.

Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.

Released more than once a week in 2014.

Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.

After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well.

Heap does not require any coding knowledge to set up.

If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely.

Since every single data point is logged you can do highly specific analysis.

Heap will combine registered user data with data before registering.

Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.

Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money.