Heap vs FirstOfficer

After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well.

Heap does not require any coding knowledge to set up.

If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely.

Since every single data point is logged you can do highly specific analysis.

Heap will combine registered user data with data before registering.

Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.

Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money.

No coding necessary, fetches all the data from the charging gateway.

Events sometimes go missing. FirstOfficer checks data consistency against Stripe API and uses similar double-entry system than your bookkeeping to make sure that all the payments are processed.

The founder has a BBA in accounting and practical experience from accounting, ensuring that the metrics are calculated right and that they are compatible to use with the numbers from bookkeeping.