When comparing Yandex Metrica vs Alexa, the Slant community recommends Yandex Metrica for most people. In the question“What are the best analytics tools for a SaaS web applications?” Yandex Metrica is ranked 14th while Alexa is ranked 17th.
Ranked in these QuestionsQuestion Ranking
Pro Customazible reports with attribution modelling
Pro No limits or sampling
Pro Built-in click heatmap
Metrica can track where users click (includes non-link items) allowing you to see the most popular sections as well as items mistaken for links.
Pro Offers site availability monitoring
Metrica can monitor the site for availability issues and send out an email and/or SMS notification when issues occur.
Pro Shows keyword data from encrypted Yandex search queries
Yandex encrypts all search queries so they don't show up in any other analytics tool except for Metrica.
Pro Includes user-path visualisations
Pro Clear link map
Pro It's real-time
Pro Provides information about competitors
Alexa, in addition to on-site metrics, provides traffic, engagement and reputation data about other sites.
Con Unknown ranking accuracy
Alexa's ranking is based on users that have installed one of their browser extensions and sites that have installed a tracking script. It's unknown what kind of users are installing the extensions and how big is the sample size (Alexa claims it to be millions).