When comparing Adobe Analytics vs Alexa, the Slant community recommends Adobe Analytics for most people. In the question“What are the best analytics tools for a SaaS web applications?” Adobe Analytics is ranked 23rd while Alexa is ranked 24th. The most important reason people chose Adobe Analytics is:
You can pull data from third-party source sources like Salesforce or Gmail via their APIs to then associate that data with the user data from Adobe Analytics.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Can pull in data from 3rd party sources
You can pull data from third-party source sources like Salesforce or Gmail via their APIs to then associate that data with the user data from Adobe Analytics.
Pro Provides information about competitors
Alexa, in addition to on-site metrics, provides traffic, engagement and reputation data about other sites.
Cons
Con Very, very expensive
The price is negotiated. Starts at $50k/year. No free plan available.
Con Docs could be better
Con Steep learning curve
Con Unknown ranking accuracy
Alexa's ranking is based on users that have installed one of their browser extensions and sites that have installed a tracking script. It's unknown what kind of users are installing the extensions and how big is the sample size (Alexa claims it to be millions).