When comparing itch.io vs Humble Bundle, the Slant community recommends Humble Bundle for most people. In the question“What are the best online stores to purchase PC games cheaply?” Humble Bundle is ranked 3rd while itch.io is ranked 6th. The most important reason people chose Humble Bundle is:
Users are not only giving to a charity and choosing the portion of the price they pay to a charity but they can also select from a list of charities to donate to. Thus giving some control to the consumer as to what kind of organizations they support.
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Pros
Pro Everyone can release a game on itch.io
Everyone is free to use itch.io for the distrubution of their game, free or paid.
Pro No accounts required for buyers
It allows linking an itch.io page where the customer can just click to buy.
Pro Allows sellers to set their own revenue share
Makes it one of the best places to support your favorite creators as there is no limit as to what you want to set for the platform fee since it can be set all the way down to 0% or set as high as 100%. It is up to the developer to pick what they would like.
Pro Pay-what-you-want model with optional enforced minimums
Users can pay any amount they want to for a game, down to a minimum specified by the uploader. The minimum can be zero. A user can go back and pay more later if they want.
Pro Mostly self-service
Change prices or the design of your page at will. No need to give lead time if you want to offer a sale.
Pro Best discoverability out there
It's where unknown indies find and buy games from other unknown indies.
Pro Cross-platform desktop client
Desktop client available for downloading games and auto-updating.
Pro Offer preorders
You can start selling your game before it's finished.
Pro Support choice of charity
Users are not only giving to a charity and choosing the portion of the price they pay to a charity but they can also select from a list of charities to donate to. Thus giving some control to the consumer as to what kind of organizations they support.
Pro Pay what you want
The way Humble Bundle works is that it is donation based in that you can pay what you want for the bundle, with the minimum being a dollar. There are separate packages in each bundle that also ask for a minimum price, which depends on the "beat the average" price which is what on average has been donated so far..
Pro Supporting the Devs
Just as a user can choose how much to give to a charity out of the price given, they can also choose how much to give to the devs. So if one does not feel like supporting a charity for a certain bundle they can choose to give all of the funds to the developers.
Cons
Con No DRM Service and itch customers can just share your games and apps
They say they do, but you actually need a server to achieve it. They make things over complicated on purpose, because they hate DRM in nature. That's why they cannot be a popular game platform. They don't protect indie developer's game at all.
Con Very very indie
If production values and braod appeal are a thing you cherish, pass your way. Curation standards aren't mainstream at all there.
Con No quality control
You can upload and release almost anything in any state on itch.io
Con Limited to what games they are willing to carry
The bundles have the support of the devs to be published, which means there may be certain devs that do not want to have their games in a bundle, which limits how many games are available on their store and in their bundles.