When comparing G2A vs itch.io, the Slant community recommends itch.io for most people. In the question“What are the best online stores to purchase PC games cheaply?” itch.io is ranked 6th while G2A is ranked 13th. The most important reason people chose itch.io is:
Everyone is free to use itch.io for the distrubution of their game, free or paid.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Typically significantly less expensive than competing services
As G2A is a user marketplace, keys may be purchased during sales and resold for significantly less than current market value. Because of this, keys tend to be very inexpensive in comparison to Steam, Origin, and Uplay.
Pro Makes steam games affordable
Pro Everyone can release a game on itch.io
Everyone is free to use itch.io for the distrubution of their game, free or paid.
Pro No accounts required for buyers
It allows linking an itch.io page where the customer can just click to buy.
Pro Allows sellers to set their own revenue share
Makes it one of the best places to support your favorite creators as there is no limit as to what you want to set for the platform fee since it can be set all the way down to 0% or set as high as 100%. It is up to the developer to pick what they would like.
Pro Pay-what-you-want model with optional enforced minimums
Users can pay any amount they want to for a game, down to a minimum specified by the uploader. The minimum can be zero. A user can go back and pay more later if they want.
Pro Mostly self-service
Change prices or the design of your page at will. No need to give lead time if you want to offer a sale.
Pro Best discoverability out there
It's where unknown indies find and buy games from other unknown indies.
Pro Cross-platform desktop client
Desktop client available for downloading games and auto-updating.
Pro Offer preorders
You can start selling your game before it's finished.
Cons
Con Risk of stolen keys
As G2A is a user-driven market place, not all keys sold may be legitimate. Anyone from anywhere can list a key for sale à la eBay and Amazon. However, like eBay and Amazon, G2A provides the seller's feedback rating and number of sales prior to purchase.
Con Opt-out service on checkout that is easy to miss, which charges and subscribes the purchaser to something they may not need or want
Many people have reported issue with the "Shield" subscription service, that seems to auto subscribe users when purchasing keys. It has also been reported that is is pretty difficult to get this subscription turned off, which can be frustrating for those that never wanted it in the first place.
Con No DRM Service and itch customers can just share your games and apps
They say they do, but you actually need a server to achieve it. They make things over complicated on purpose, because they hate DRM in nature. That's why they cannot be a popular game platform. They don't protect indie developer's game at all.
Con Very very indie
If production values and braod appeal are a thing you cherish, pass your way. Curation standards aren't mainstream at all there.
Con No quality control
You can upload and release almost anything in any state on itch.io