When comparing Osram Lightify Classic vs MagicLightSmart LED Light Bulb, the Slant community recommends Osram Lightify Classic for most people. In the question“What are the best smart bulbs?” Osram Lightify Classic is ranked 11th while MagicLightSmart LED Light Bulb is ranked 12th. The most important reason people chose Osram Lightify Classic is:
Linked above is the classic bulb style, but Osram offers a few different products that fall into its Lightify family of products. These include an RGB flexible strip of LEDs (really cool desk/counter/home theatre accent lighting), and two other cheaper bulbs that don't offer RGB lighting (one has adjustable color temperature, the other doesn't).
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Pros
Pro Choice of hardware
Linked above is the classic bulb style, but Osram offers a few different products that fall into its Lightify family of products. These include an RGB flexible strip of LEDs (really cool desk/counter/home theatre accent lighting), and two other cheaper bulbs that don't offer RGB lighting (one has adjustable color temperature, the other doesn't).
Pro Access to 2 major ecosystems
These bulbs aren't attached to their own proprietary ecosystem - they are built to be compatible with Wink and WeMo which are already established ecosystems which allow for third party automation as well as other features.
Pro Very efficient
While any LED will be more efficient than incandescent bulbs, the Osram Lightify is one of the most efficient smart bulbs currently available, providing 89 lumens per watt (beating WeMo at 87, Philips Hue at 81, and GE Link at 78).
Pro Easy bulb managing
You can select up to 5 bulbs to be part of a group, and a single bulb can be part of multiple different groups. This lets you manage the bulbs room by room, which is much easier than changing each bulb individually.
Pro Lighting modes for any occasion
Through the app, you have access to many lighting modes. From 'disco' which pulses in-beat with the music to timers and configurable color pallets to even selecting a color by using your phone's camera and looking at an object, these lights seem to have it all.
Pro Control the lights from anywhere
Because they use Wi-Fi, these bulbs can be controlled from anywhere as long as you have an internet connection. That means that you can turn your lights on from work if you are expecting a delivery, you can turn them on while you're on vacation to deter buglers and more. Also, it's convenient. You can turn your lights on at home when you leave from work, or by tapping your phone to a NFC tag (if you use third party software and set it up beforehand).
Pro Great at reproducing all colors
Instead of a typical RGB setup, this uses RGBW LEDs. That is, there is a red LED, a green LED, a blue LED, as well as a regular white LED. This allows for more natural whites - regular RGB bulbs try to mix a white color by turning all 3 LEDs on but depending on where you are standing you may be closer to the red LED, so the light will look a bit reddish. The dedicated white LED solves any potential issues.
Cons
Con Lacks polish
The app isn't as intuitive as the other higher-end competitors, and lights have a slight delay when turning on.
Con Short lifespan
While virtually every other smart bulb is rated at 25,000 hours, the Osram Lightify is only rated at 20,000 hours. While it isn't certain these lights will clunk out before the others, it seems more likely.
Con No en mass controls
At most, you can adjust 5 bulbs at a time (if they are in the same group). That means that at night, you may have to go through the app and turn off 5-6 different rooms. There is no universal 'off' button to turn all the lights off, or change them all at once.
Con RGB or white
This bulb has a dedicated white LED, however you cannot use the white LED and turn on another LED to give it a splash of color - its either in RGB mode or pure white. You can attempt to re-create white using the RGB LEDs, and customize the color that way, however it is not possible to use all 4 LEDs at once.