When comparing Ion Color Brilliance vs Joico's 'Color Intensity', the Slant community recommends Joico's 'Color Intensity' for most people. In the question“What are the best semi-permanent hair dyes for unnatural colors?” Joico's 'Color Intensity' is ranked 6th while Ion Color Brilliance is ranked 11th.
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Pros
Pro The colors stick
Pro Vibrant colors that lasts a while, even when washed three times a week
Pro High end salon results
Pro Helps leave hair gorgeously conditioned + amps up shine
Contains the ultra nourishing Kukui Nut Oil.
Pro Consistency of the dye is easy to work with
Pro You can learn professional techniques from videos on their site
Pro Color stays for a long time
The color will stay lovely and vibrant for weeks on end.
Pro They make metallic colors as well
Pro 2O vibrant intermixable shades last 15 shampoos
When applied using their directions and using Joico's Color Endure or K-Pack Color Therapy shampoo as well as K-Pack Cuticle Sealer and finishing product INtesne Hydrator. You will absolutely see a feel a major difference in the health of your hair.
Pro High quality professional product
Pro Guaranteed healthier hair after every color application
Contains K-PAK’s powerful Quadramine Complex®.
Cons
Con Color didn't take
The color washes out with the dye, leaving a splotchy discolored look. Works best with lighter colored hair.
Con Only lasted two washes
Con Takes a lot of dye for anyone with thick hair
For just below shoulder length you’re looking at at least three boxes to cover all your hair if you have thick hair
Con Hard to get out of hair
It takes a few color removers to get the color out to a bleachable level.
Con Fades so fast
Only after one wash green faded to blue.