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Add to SafariWhen comparing Submit the site to directories vs Use a PR team to promote your content, the Slant community recommends Submit the site to directories for most people. In the question“What is the best way to build backlinks?” Submit the site to directories is ranked 1st while Use a PR team to promote your content is ranked 6th. The most important reason people chose Submit the site to directories is:
It is important to ensure that the directories are relevant to the site submitted and that there are a limited number of links on the page.
Question Ranking
Pros
Pro Links from focused directories may carry good link value
It is important to ensure that the directories are relevant to the site submitted and that there are a limited number of links on the page.
Pro You get to access the PR agencies' network
Any PR agency is will have a large network of ties in the business community. If they don't then you have hired the wrong company.
Pro PR is a more thorough approach
PR agencies often do market research as part of the promotion, and this information can be invaluable.
Pro PR agencies can only work with good content
You have to provide good and interesting content to the PR agency for them to promote. This forces you to ensure the content is news worthy.
Cons
Con Some directories charge for a listing
Listing on the better directories can be expensive and you are never sure of the value of the link.
Con Directories need to be carefully chosen
Many directories are glorified link farms and may result in your site being penalized.
Con Can be expensive
Good PR is labor intensive so you have to have a budget to take this on.
