Ranked in these QuestionsQuestion Ranking
Pro Clean syntax
Pro Identation reflects nesting
With Jade you can quickly overview the hierarchy of a template.
Pro Easy to read, powerful mixins
Jade supports mixins. These not only make your templating job easier but are also super-easy to read.
Pro Easy sublayouts using block and extends
By using the extends and block keywords, sublayouts can be made with intuitive syntax.
Pro High performance on the server and client side
Apart from their functionality all template engines need to be efficient in terms of the time they require to render a page. Jade beats most of its competitors in this area, it is highly optimized to deliver good performance on both the server and client ends.
Pro Reuse code in other languages
Pro Preprocessor support
Filters make it easy to embed compiled languages such as coffeescript or markdown directly into the template. A filter will allow you to keep your inline code and content consistent with the rest of your codebase so you can continue using your prefered language with your outputted HTML.
Pro Interactive documentation
There's an interactive documentation available here that allows you to play around with code examples and watch the results in real time.
Pro Use Markdown for readable markup
Jade is awesome at templating structural markup, but that's not all Jade is awesome at. It also allows you to use markdown within your template itself which will render to a beautiful HTML page.
Pro Language independent
Pro Well Tested and used by Gmail and Google Docs
Closure Templates being a project created by Google, is extensively used in some of the world's most famous and largest web apps which include Gmail and Google Docs. What this means for you is that you'll be using a Template engine that has not only been intensively tested but also that you'll be in good company, with lots of technical support.
Closure has been designed keeping most security risks in mind. Templates created using Closure are auto-escaped automatically. Hence you won't have to worry about any XSS attacks.
Pro High Performance
Closure templates do not tend to slow down your site's performance or increase your page load time. They're compiled to extremely efficient JS code so that your page renders extremely fast, whether the templating is done on the client end or the server end.
Con Unforgiving in case of indentation errors
The structure is entirely determined by the indentation. That means that indentation errors will ruin the end result, often without an easy way to find the error. Indentation errors are easily introduced by copy-pasting, by rearranging code and by working in a team where not everyone uses the same indentation style. (E.g tabs vs. spaces.)
Con Performance is not great compared to other popular templating engines
Con Hard to find what you need in documentation
Docs are pretty, but hard to find exactly what you need. Although language has nice macros, you're going to hate them when they fail and you search for info for half an hour.
Con Strange errors from compiler
You won't get used to them even after a while.
Con Not widely used outside of Google
Closure Templates are mostly used in projects developed by Google and not in projects by third-parties. As such, it's unlikely for further versions to be released or for changes to be merged.