When comparing Messenger vs Reach, the Slant community recommends Messenger for most people. In the question“What are the best messaging apps for iOS?” Messenger is ranked 15th while Reach is ranked 29th. The most important reason people chose Messenger is:
Allows communicating with anyone who's a friend on Facebook.
Specs
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Pros

Pro Uses Facebook friends to create a contacts list
Allows communicating with anyone who's a friend on Facebook.
Pro Read receipts
Can see who has seen each message in group messages.
Pro Easy to share posts from Facebook
Integration with Facebook makes it easy to share any interesting posts from the Facebook timeline.
Pro Great UI
User interface of the application is clean, intuitive and easy to overview.
Pro Mass message multiple people at once
Ability to send a single message to multiple people without exposing their contact information to each other. Reach sends individual messages to the group rather than starts a group chat.
Pro Personalized and Individual conversations in "Group Mode"
When sending a message to a group of people, Reach starts a private conversation in your Messages, Mail or WhatsApp apps respectively for each recipient
Pro Reusable Recipient Groups
Improve workflow productivity by creating reusable recipient groups
Pro All platforms in one: iMessage, Text/SMS, E-mail, WhatsApp, and Google Voice
Reach does not require the recipient to have Reach installed on their device. Instead it uses the existing messaging apps on the device to send the message to the recipient.
Pro Message Templates Feature
Prepare message templates which can be reused. Message templates can have recipients name variable, for example the template "hey {first name}!" will be populated with the recipients first name when the message is sent out
Pro Free texting through Google Voice
Reach integrates with Google Voice and allows to send free text messages in the U.S.A and low rates across the globe
Pro Fully automated mass texting with free SMS
Using Google Voice integration, Reach is able to send mass texts in a fully automated mode (without the need to press "Send" button for each message)
Cons
Con Lack of privacy
Messenger is owned by Facebook. Based on their privacy policy, this means that any information you provide (including messages sent) are used by Facebook to profile you and sell access to your data to advertisers.
Con Lack of end-to-end encryption
Secret (end-to-end encrypted) chats are only supported in one-to-one messages, and are not enabled by default, and the encryption has not been verified independently.
Con Need to press "Send" button per each recipient
When sending a message to a group, the user must press "Send" button for each recipient. The only work around is to use Google Voice integration for fully automatic mass texting
