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Add to SafariWhen comparing Line vs Reach, the Slant community recommends Line for most people. In the question“What are the best messaging apps for iOS?” Line is ranked 9th while Reach is ranked 29th. The most important reason people chose Line is:
The caveat is that they are in Japan, but the app is commonly used to 'follow' public figures.
Question Ranking
Pros
Pro Large celebrity and public figure usage rate
The caveat is that they are in Japan, but the app is commonly used to 'follow' public figures.
Pro Enormous, constantly updated stamp collection
Since many brands use stamps for promotional purposes, everything from movies to food brands to Taylor Swift have released stamp collections.
Pro Photo filter and editing capabilities
Users have in-app editing tools, as well as Line's separate camera application, which has additional tools.
Pro Integrated social network
Similar to Facebook's timeline.
Pro Mass message multiple people at once
Ability to send a single message to multiple people without exposing their contact information to each other. Reach sends individual messages to the group rather than starts a group chat.
Pro Personalized and Individual conversations in "Group Mode"
When sending a message to a group of people, Reach starts a private conversation in your Messages, Mail or WhatsApp apps respectively for each recipient
Pro Reusable Recipient Groups
Improve workflow productivity by creating reusable recipient groups
Pro All platforms in one: iMessage, Text/SMS, E-mail, WhatsApp, and Google Voice
Reach does not require the recipient to have Reach installed on their device. Instead it uses the existing messaging apps on the device to send the message to the recipient.
Pro Message Templates Feature
Prepare message templates which can be reused. Message templates can have recipients name variable, for example the template "hey {first name}!" will be populated with the recipients first name when the message is sent out
Pro Free texting through Google Voice
Reach integrates with Google Voice and allows to send free text messages in the U.S.A and low rates across the globe
Pro Fully automated mass texting with free SMS
Using Google Voice integration, Reach is able to send mass texts in a fully automated mode (without the need to press "Send" button for each message)
Cons
Con Account is locked to the Phone Number & Device
The entire account is locked to the phone number, which cannot be changed. If the application is installed on a new device with the same phone number, the previous account data will be wiped.
Con Users have been concentrated in Japan
Of the 360+ million registered users, the top country is Japan (50 million). Thailand and Indonesia are 2nd and 3rd with 33 and 30 million, respectively, with very small market penetration in the US (10 million, 11th place).
Con Need to press "Send" button per each recipient
When sending a message to a group, the user must press "Send" button for each recipient. The only work around is to use Google Voice integration for fully automatic mass texting
