When comparing BBM vs Line, the Slant community recommends BBM for most people. In the question“What are the best messaging apps for Android?” BBM is ranked 24th while Line is ranked 29th. The most important reason people chose BBM is:
BBM works great in the office environment. Set up group chats and calendars to organize your projects and workflow. Share all types of media files with each as well.
Specs
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Pros
Pro Great for office communication
BBM works great in the office environment. Set up group chats and calendars to organize your projects and workflow.
Share all types of media files with each as well.
Pro Large celebrity and public figure usage rate
The caveat is that they are in Japan, but the app is commonly used to 'follow' public figures.
Pro Enormous, constantly updated stamp collection
Since many brands use stamps for promotional purposes, everything from movies to food brands to Taylor Swift have released stamp collections.
Pro Photo filter and editing capabilities
Users have in-app editing tools, as well as Line's separate camera application, which has additional tools.
Pro Integrated social network
Similar to Facebook's timeline.
Cons
Con Advertisements in app
Unlike other popular chat apps which are free to use, BBM uses ads to keep the app free for use. The user can pay a fee to remove ads, however, this is a subscription fee, not a one-time payment.
Con Account is locked to the Phone Number & Device
The entire account is locked to the phone number, which cannot be changed. If the application is installed on a new device with the same phone number, the previous account data will be wiped.
Con Users have been concentrated in Japan
Of the 360+ million registered users, the top country is Japan (50 million). Thailand and Indonesia are 2nd and 3rd with 33 and 30 million, respectively, with very small market penetration in the US (10 million, 11th place).