Sony X900E 49" (XBR49X900E) vs Samsung MU7000 Series 40" (UN40MU7000)

The X900E looks true-to-life with really deep blacks, clear details, and captivating colors.

Pictures look realistic with lots of details. There’s great depth to them and you’ll be able to see everything in the picture stand out.

Dark scenes are excellent with nice shadow details that are not overly dark to the point where some details get drowned out. This is thanks to really deep black levels, enabled by the panel’s contrast ratio of about 5500:1 which means it can produce blacks that are 5500 times darker than the brightest white. This can be pushed even further to over 6500 with local dimming.

The colors are lifelike and accurate even without any calibration by the user. They will look really vibrant even in bright scenes because of the panel’s high peak brightness levels of ~500 nits for SDR & ~550 nits for HDR.

Even in a decently lit environment, the X900E’s picture quality can still hold up as the panel is great at handling reflections and it can get bright enough to fight off glare.

The X900E runs on Android TV that has Google Assistant. It has voice commands that are pretty useful as you can open apps with it, ask for the weather, and even turn the TV off.

The X900E can upscale 480p, 720p, 1080p content to 4K with no issues. All the details are preserved and most won't notice any imperfections.

The X900E's panel has a semi-gloss finish that significantly reduces the intensity of glare.

The X900E runs on Android TV that has access to the Google Play Store. The Play Store has a nice selection of apps, but normal Android apps won't work unless they support Android TV.

There are no ads on the X900E's interface.

The X900E can display fast-paced or rapidly-moving objects very well without any trails behind it. The panel only requires ~11ms to fully change the pixels color, which eliminates virtually all motion blur. It also has a native refresh rate of 120Hz that makes images look smoother.

Apart from being an excellent TV for movies, the X900E is a decent choice for gaming and sports thanks to its decent input lag, low motion blur, great screen uniformity, and a 120 Hz native refresh rate that makes images look smoother.

The input lag of ~35ms is sufficient for most gamers, apart from competitive ones, to stay in sync with what's on the screen. The low motion blur of ~11ms and a refresh rate of 120 Hz ensures that everything will look smooth - fast-moving objects won't leave any trails on the screen.

It’s also viable for watching sports because the panel also has no issues with displaying large, same-color objects on screen, like football fields.

Even in a decently lit room, the X900E's picture quality will remain more or less the same as in a dark room.

The colors will still look vibrant because the panel is bright enough to fight off glare. It has peak brightness levels of ~500 nits for SDR & ~550 nits for HDR, and reflections are also significantly reduced by the panel's semi-gloss finish.

On top of the excellent picture quality, the X900E has everything essential to an immersive HDR experience: decent local dimming, great coverage of HDR colors, and high HDR peak brightness level.

Its excellent black levels are further improved with local dimming, which can make parts of the screen darker when the image calls for it. This results in an increase in overall picture quality with black levels becoming much deeper, so highlights will stand out further.

The panel can reproduce the wide range of colors required for true HDR playback because of its wide color gamut, which covers ~65% of the standard colors required for HDR according to the Rec. 2020 color space. This is considered great for reproducing HDR details, and it can display these colors accurately at different brightness levels.

Along with the the high peak brightness level of ~550 nits, HDR scenes will look stunning and you'll be able to see HDR details really pop.

The MU7000 is a great well-rounded option for watching movies, gaming, and sports. Its picture quality is decent, it has low input lag and low motion blur, and the screen uniformity is great. It can also be used as a PC monitor.

The MU7000's remote has a voice command feature that can perform actions as you physically would with the remote, and it can even be used to adjust settings directly.

The MU7000 runs on the Tizen smart platform, known for its simplicity and intuitiveness.

It’s easy to navigate and access all the functions of features of the TV - the whole menu of the Tizen OS is organized around a menu known as the “Smart Hub” which contains everything: apps, settings, input switching, etc.

It also has a section for quick access to frequently used items.

The MU7000 is a decent pick if you're a casual viewer. You'll get a great 4K/SDR experience, but the HDR performance might be lacklustre due to the lack of local dimming and low HDR peak brightness.

The MU7000 is decent for gaming thanks to the fairly low input lag and barely noticeable motion blur. Its input lag of ~20ms contributes to a responsive gaming experience, and the panel's response time of ~20ms means it can handle motion fairly well - most don't notice any visible trails behind fast-moving objects.

The MU7000 is suitable as a PC monitor because of its relatively small screen size of 40". It can be used up front thanks to the small minimal viewing distance, and it has full 4:4:4 color support that ensures text or shapes with clear, hard edges are not blurry.

The MU7000 looks good with really deep black levels and sufficient peak brightness levels for most content.

Dark scenes look amazing thanks to the panel’s contrast ratio of roughly 6300:1, which means it’s capable of producing blacks that are 6300 times darker than the brightest white pixel the screen can produce.

It gets bright enough for SDR content with a peak brightness level of ~350 nits, which is sufficient for making colors pop.

The best viewing experience will be in a dark environment where the panel won’t have to compete with light as the MU7000’s screen can’t get bright enough to perform as well in bright environments.