Sony X900E 49" (XBR49X900E) vs Sony X940E 75" (XBR75X940E)

The X900E looks true-to-life with really deep blacks, clear details, and captivating colors.

Pictures look realistic with lots of details. There’s great depth to them and you’ll be able to see everything in the picture stand out.

Dark scenes are excellent with nice shadow details that are not overly dark to the point where some details get drowned out. This is thanks to really deep black levels, enabled by the panel’s contrast ratio of about 5500:1 which means it can produce blacks that are 5500 times darker than the brightest white. This can be pushed even further to over 6500 with local dimming.

The colors are lifelike and accurate even without any calibration by the user. They will look really vibrant even in bright scenes because of the panel’s high peak brightness levels of ~500 nits for SDR & ~550 nits for HDR.

Even in a decently lit environment, the X900E’s picture quality can still hold up as the panel is great at handling reflections and it can get bright enough to fight off glare.

The X900E runs on Android TV that has Google Assistant. It has voice commands that are pretty useful as you can open apps with it, ask for the weather, and even turn the TV off.

The X900E can upscale 480p, 720p, 1080p content to 4K with no issues. All the details are preserved and most won't notice any imperfections.

The X900E's panel has a semi-gloss finish that significantly reduces the intensity of glare.

The X900E runs on Android TV that has access to the Google Play Store. The Play Store has a nice selection of apps, but normal Android apps won't work unless they support Android TV.

There are no ads on the X900E's interface.

The X900E can display fast-paced or rapidly-moving objects very well without any trails behind it. The panel only requires ~11ms to fully change the pixels color, which eliminates virtually all motion blur. It also has a native refresh rate of 120Hz that makes images look smoother.

Apart from being an excellent TV for movies, the X900E is a decent choice for gaming and sports thanks to its decent input lag, low motion blur, great screen uniformity, and a 120 Hz native refresh rate that makes images look smoother.

The input lag of ~35ms is sufficient for most gamers, apart from competitive ones, to stay in sync with what's on the screen. The low motion blur of ~11ms and a refresh rate of 120 Hz ensures that everything will look smooth - fast-moving objects won't leave any trails on the screen.

It’s also viable for watching sports because the panel also has no issues with displaying large, same-color objects on screen, like football fields.

Even in a decently lit room, the X900E's picture quality will remain more or less the same as in a dark room.

The colors will still look vibrant because the panel is bright enough to fight off glare. It has peak brightness levels of ~500 nits for SDR & ~550 nits for HDR, and reflections are also significantly reduced by the panel's semi-gloss finish.

On top of the excellent picture quality, the X900E has everything essential to an immersive HDR experience: decent local dimming, great coverage of HDR colors, and high HDR peak brightness level.

Its excellent black levels are further improved with local dimming, which can make parts of the screen darker when the image calls for it. This results in an increase in overall picture quality with black levels becoming much deeper, so highlights will stand out further.

The panel can reproduce the wide range of colors required for true HDR playback because of its wide color gamut, which covers ~65% of the standard colors required for HDR according to the Rec. 2020 color space. This is considered great for reproducing HDR details, and it can display these colors accurately at different brightness levels.

Along with the the high peak brightness level of ~550 nits, HDR scenes will look stunning and you'll be able to see HDR details really pop.

The X940E's performance can be considered on par with the OLEDs in this price range. It has everything necessary for true HDR: high native contrast (4941:1, can go up to 11634:1 with local dimming enabled), wide color gamut, great black levels and uniformity. Beyond all that, its panel is one of the best in the market — even in a bright room, this TV can still really shine because of how bright it can get.

Local dimming is the TV's ability to dim areas of the screen for deeper black levels and better contrast — they are separated into different dimming zones, where each zone can be individually dimmed as needed. The local dimming on the X940E is the best in LED TVs of 2017 — it is capable of doubling the contrast ratios from 4941:1 to 11634:1. The only other LED TV with this capability is the VIZIO P65-E1, but its contrast with local dimming enabled is lower than the X940E's (at ~9.3k:1).

The user interface of modern smart TVs can include some advertisements similar to those on the internet or in a mobile app. The X940E does not include any, and it also has a feature for limiting ads in third-party applications.

The X940E can handle dark scenes very well thanks to its high native contrast levels, which clocks in at 4941:1 native, and it can go up to 11634:1 with local dimming enabled. This, along with excellent black levels and uniformity, gives the TV the ability to achieve great representations of dark scenes beyond most expectations.

The black levels of a TV affects the viewer’s perception of other colors next to it. If the black levels are not deep enough and doesn’t remain uniform across the screen, the overall picture quality will look “flat” without much depth. The X940E handles this extremely well with one of the lowest deviation (<0.6%) ever in a non-OLED panel. This is measured across the entire screen from what a pure black screen should be, giving it significant gains in its native contrast levels thereby increasing the picture quality by a ton.

The X940E has a practical peak brightness of ~1,100nits for both SDR and HDR content — this is by far the second brightest ever in a VA panel, only bested by the X930E. It can sustain this level of brightness when playing content and it will not have any issues with fighting light in bright environments thanks to its virtually reflection-less panel.

The X940E runs on Android TV — normal Android apps from the Google Play Store (or other app stores) will work on it.

Unlike the OLED panels in this price range, the X940E has a VA panel and thus it does not suffer from image retention issues.

The X940E shines in dark environments — it is great at reproducing dark scenes, making it suitable for enjoying media in a cinema-like setting. It performs extremely well in movies with many black highlights/scenes where this is immediately noticeable even to undiscerning viewers (e.g. Interstellar).

The X940E's panel has a glossy finish, unlike the X930E which has a semi-gloss finish. This, along with its ability to get very bright, means that this TV is excellent at handling reflections — even in a bright room, the picture quality will remain more or less the same.

The color gamut of a TV refers to the range of colors the display can reproduce — the wider the color gamut, the more colors it can display, and the better the overall picture quality will be. This is extremely important for HDR content because it requires a much wider color gamut than SDR content. The X940E has no issues with accurately reproducing the colors necessary for true HDR because its color gamut is one of the widest and only bested by some OLEDs.

The X940E is the best LED TV of 2017, outperforming its competitors in nearly every aspect. Its picture quality is top-notch for any kind of content and it can handle all sorts of use cases really well.