When comparing TCL S405 55" (55S405) vs LG B7A OLED 55" (OLED55B7A), the Slant community recommends LG B7A OLED 55" (OLED55B7A) for most people. In the question“What are the best TVs?” LG B7A OLED 55" (OLED55B7A) is ranked 4th while TCL S405 55" (55S405) is ranked 5th. The most important reason people chose LG B7A OLED 55" (OLED55B7A) is:
The B7A is the perfect choice for HDR content. On top of its exceptional picture quality with perfectly deep blacks, it has everything essential to an excellent HDR experience: an OLED panel, wide color gamut, and high peak HDR brightness levels. Shadow details are perfect and highlights are really stunning, making for an immersive experience. The OLED panel can manipulate pixels individually, which means it has control over every tiny bit of the picture. The panel can also reproduce the colors necessary for true HDR, and these colors will really pop thanks to its high peak brightness level of ~700 nits.
Ranked in these QuestionsQuestion Ranking
Pro Decent for casual movies/TV watching
The S405 is a decent, affordable pick if you're a casual viewer. You'll get decent picture quality and a good 4K experience, but the HDR performance might be lacklustre due to the lack of local dimming, wide color gamut, and low HDR peak brightness.
Pro Highly versatile
The S405 is versatile enough to be used as a general-purpose display.
The picture quality is decent for movies and TV shows, and it checks all the boxes that makes a TV suitable for gaming, sports, and as a computer monitor: low input lag, low motion blur, good screen uniformity, and full 4:4:4 color support.
Pro Well-balanced side inputs
Even when the S405 is mounted on a wall, you'll still have access to all essential inputs and outputs which are situated on the side of the unit.
Pro Decent picture quality
The S405 looks decent with adequately deep black levels, above-average color accuracy, and sufficient peak brightness levels for most content.
It’s especially great at reproducing dark scenes thanks to the panel’s contrast ratio of about 4000:1, which means blacks can get really dark at about 4000 times darker than the brightest white it can produce.
Colors are spot-on even without calibration, and the panel can get bright enough with a peak brightness level of ~200 nits to make them pop in dark environments.
The best viewing experience will be in a dark environment where the panel won’t have to compete with light. The S405’s screen can’t really get bright enough to perform as well in bright environments.
Pro Colors are accurate even without calibration
The S405 is excellent at reproducing colors accurately out of the box.
Even without calibration, the colors are spot-on - they're very close to what the source signal demands, and any inaccuracies are generally considered imperceptible to most end users.
The overall average difference between the source signal and the panel's reproduction of the color is measured in Delta-E, where lower means better accuracy. The S405 has a Delta-E of below 2.0, and anything below 3.0 is generally considered accurate for most end users.
Pro Colors are easy to calibrate
Color calibration can be performed easily via the Roku mobile app. You won't have to fiddle with the remote trying to set the values correctly.
Pro Main interface has no ads
The S405 has no ads on its main interface, although there can be ads in third-party applications. Third-party ads can't be blocked, but the tracking and personalisation can be limited through the TV's settings.
Pro Excellent for gaming
The S405 is excellent for gaming - the overall experience will be very responsive and fluid, thanks to the really low input lag and barely noticeable motion blur.
It has an input lag of ~15ms that makes the TV highly responsive to user input - gamers will have no issues keeping their actions in sync with what's on the display. The panel can fully change its pixels color in under 15ms, resulting in fast-moving objects not leaving any trails on the screen, eliminating virtually all motion blur.
It's also suitable for HDR gaming because there is no increased input lag for HDR, and it has full 4K suport @ 60 FPS, which makes it suitable for all new 4K games.
Pro Intuitive & smooth user interface
The S405 runs on the Roku TV smart platform, touted for its simple, straightforward, and lag-free UI.
It’s easy for anyone to grasp how navigation works, thanks to its two-column design with the menu on the left and options on the right.
There’s also no noticeable lag during navigation or menu selection.
Pro Decent for watching sports
The S405 is a good pick for watching sports thanks to its low motion blur and reasonably consistent color uniformity.
Fast-moving objects, like footballs, won't leave any visible trails on the screen due to the low motion blur of ~15ms. While there are slight uniformity inconsistencies in the edges of the panel when displaying large, same-color objects on screen, like football fields, the issues generally go unnoticed by most.
Pro Works well as a computer monitor
The S405 works well as a computer monitor thanks to its low input lag, barely noticeable motion blur, and full 4:4:4 color support. The 43" model can even be used up close due to its small minimal viewing distance.
The low input lag and low motion blur of ~15ms makes it highly responsive to input and gives it the ability to handle dynamic content well.
It also has full 4:4:4 color support, so text or shapes with hard edges on the screen won't be blurry.
Pro Excellent value for money
The S405 strikes a nice balance between picture quality, screen size, and input lag, all for an affordable price of below $500. It's a great choice for watching and gaming casually without breaking the bank.
Compared to its direct competitors, it offers decent picture quality that is a tad below them, bigger screen size, and lower input lag.
Content looks decent enough for most casual viewers - the black levels are sufficiently deep, colors are vivid, and it gets bright enough for most types of content in a dark room.
The size difference is pretty huge as options with similar size of 49", or even smaller, cost fairly more than the S405.
Its low input lag of ~15ms contributes to a more responsive gaming experience. It's barely noticeable, and it’s also one of the lowest among 4K TVs, which is an impressive feat in this price bracket.
Pro Perfect for HDR content
The B7A is the perfect choice for HDR content. On top of its exceptional picture quality with perfectly deep blacks, it has everything essential to an excellent HDR experience: an OLED panel, wide color gamut, and high peak HDR brightness levels.
Shadow details are perfect and highlights are really stunning, making for an immersive experience. The OLED panel can manipulate pixels individually, which means it has control over every tiny bit of the picture.
The panel can also reproduce the colors necessary for true HDR, and these colors will really pop thanks to its high peak brightness level of ~700 nits.
Pro Great at handling reflections
The B7A is great at handling reflections. It can fight glare pretty well in bright environments, thanks to its anti-reflective coating on the panel.
Pro Interface is intuitive and user-friendly
The B7A runs on the webOS smart platform, known for its intuitive and fully customizable UI. It’s built around a Launch Bar that provides quick and easy access to the TV's apps, settings, and inputs. This can be customized and re-organized to the user's liking.
Pro Wide viewing angle
The B7A looks good from almost any angle thanks to its OLED panel, making it a great choice if you usually watch the TV with large groups of people.
Its viewing angle is wide enough for a group of audience to experience more or less similar picture quality when watching from multiple angles off the center of the screen. The black levels and brightness only starts degrading at ≥75°, which means the picture quality will stay roughly the same no matter which angle the screen is viewed from.
Pro Great color reproduction
The B7A can reproduce a really broad range of colors that are crucial for HDR, which also means it has zero issues with SDR colors.
It’s capable of reproducing ~70% of the standard colors for 4K HDR, the Rec. 2020 colorspace. This is one of the highest in the 4K TVs market.
It can also display these colors at different brightness levels accurately that conveys much more HDR details than its direct competitors can.
Pro Extremely versatile
Apart from games, the B7A is great for movies and sports. Its top-notch picture quality, combined with the features it offers, makes it perform really well across different kinds of use cases.
Movies look excellent thanks to the exceptional picture quality, and it’s also a great pick for watching sports because the motion blur is non-existent and the panel is really uniform.
It has near-perfect pixel response time of ~1.0ms, resulting in virtually no motion blur, so fast-moving objects like football don’t leave any trails on the screen. The panel is also uniform enough that it has no issues with displaying large, same-color objects on screen, like football fields.
Pro Good value for money
While the B7A can seem rather expensive, the picture quality and features it offers is top-of-the-line and can’t be beaten. The performance easily outclasses all other TVs in this price bracket.
Pro Suitable as a computer monitor
The B7A can display clear and crisp images from a computer thanks to its full 4:4:4 color support. Because of this, text or shapes with clear, hard edges won’t be blurry.
Pro Excellent at handling dynamic content
The B7A can display extremely fast-moving objects smoothly without any blur or lag, thanks to its OLED panel that has near-perfect pixel response time of ~1.0ms.
Pro Excellent for gaming
The B7A is excellent for gaming thanks to its really low input lag and near-perfect pixel response time that gives it virtually no motion blur.
It’s perfect for all types of games, even fast-paced action games. The experience will be really responsive and fluid. Players will have no issues keeping their actions in sync with what’s on the display thanks to the really low input lag of ~20ms, and fast-moving objects won’t leave any trails on the screen because the panel has a response time of ~1.0ms - it can fully change its pixels color in that tiny amount of time.
Pro Remote is well-designed
The B7A comes with LG's Magic Remote, touted for its easy-to-use design.
It works similarly to a Nintendo Wii remote where the on-screen cursor follows the remote's movement, making it easy to navigate the UI and select menu items.
The remote also has a built-in microphone for the voice command feature, which also supports content searching with voice input.
Pro Excellent for HDR gaming
The B7A’s input lag remains low at ~20ms even when gaming in 4K @ 60Hz + HDR, making for an really immersive and responsive HDR gaming experience.
Pro Smart platform has great ecosystem of apps
The B7A runs on the webOS smart platform. It has a great ecosystem of apps, ranging from media streaming services (Netflix, Amazon, YouTube, etc.) to third-party apps. Support for these apps are also first-class with up-to-date features and good performance; for instance, the YouTube app supports 360-degree video playback.
Pro Exceptional picture quality
The B7A's picture quality is top-of-the-line. It has an OLED panel that gives it infinite contrast ratio, excellent screen uniformity, high peak brightness, wide viewing angle, and great handling of reflections.
Thanks to that, it can reproduce blacks perfectly and the uniformity is top-notch - they’re truly dark and even, because the OLED panel has the ability to manipulate pixels individually.
Colors really shine and look true-to-life, thanks to the peak brightness levels peak of ~400 nits for SDR & ~700 nits for HDR.
The picture quality also doesn't suffer from much deterioration when viewed from any angle because the panel has a really wide viewing angle. It’s also capable of maintaining the same picture quality in bright environments, thanks to its high peak brightness levels and great handling of reflections.
Con Can't fight glare very well
The S405 can deal with low amounts of light, such as sunlight through curtains, but it won't be able to deal with significantly bright light.
Apart from being unable to get bright enough, its handling of reflections is only average. The panel has a semi-gloss finish which helps in reducing reflections a little, but its peak brightness level of ~200 nits is not enough for fighting glare.
Con Not suitable for group watching
The S405 has a narrow viewing angle that makes it unsuitable for watching with groups.
People sitting away from the center of the screen will not experience the same picture as those sitting in the center because the picture quality starts to deteriorate significantly when viewing from just ≥30° away from the screen's center.
Con Lacks support for Dolby Vision
The S405 only supports the HDR10 format for HDR content.
Con Remote lacks functionality
The S405 has a basic remote that is only capable of navigation, playback control, and volume control. It doesn't have fancy stuff like voice command found in remotes of other TVs.
Con Poor sound quality
The speakers on the S405 are too bassy, so distortion becomes a huge problem at high volumes. A relatively cheap speaker system or a soundbar will make a huge difference in sound quality.
Con HDR support is basic
The S405 can't reproduce HDR pictures very well because it lacks various important features.
HDR won't look much different from SDR due to the lack of wide color gamut and low peak brightness. It can't reproduce the full range of colors necessary for HDR, and the brightness level of only ~200 nits is barely enough for HDR content to stand out.
The black levels are also insufficient for highlights to stand out, and it won't be as dynamic as one would expect for HDR due to the lack of local dimming.
Con May require some color calibration out of the box
Out of the box, the B7A’s white balance might look slightly off to some viewer, so a brief calibration might be required if you notice it. Fortunately, all the optimal color settings are available on the internet and isn’t hard to find.
Con Interface has ads
The B7A's interface includes ads that can’t be removed - there’s no option to disable it. Ads on this TV can be really annoying when compared to other smart TVs because they're almost everywhere. There are video ads in LG's Content Store, apps menu, and even voice search results.
Con Below average sound quality
The sound quality of the B7A's built-in speakers is below average. It can't get very loud with the max volume peaking at ~85db, and sound quality it offers does not match the picture quality.
Con Suffers from image retention issues
The main drawback of OLED panels are image retention issues with static images - pixels on the panel gets burned in when the picture doesn't change for extended periods of time. This usually happens with content that has a static image anywhere on the screen, like the logo of TV channels.
As the B7A has an OLED panel, it unfortunately suffers from this problem. There might be some retainment of artifacts for ~15 minutes when this happens, and it usually goes away after watching other content without static images.
There are some cases where normal content won't cut it, which usually happens when the static image has been there for more than some hours. Fortunately, the B7A has a “Pixel Refresher” feature that can recalibrate the screen, which should get rid of any remaining artifacts.