When comparing Samsung MU7000 Series 40" (UN40MU7000) vs LG E7P OLED 65" (OLED65E7P), the Slant community recommends LG E7P OLED 65" (OLED65E7P) for most people. In the question“What are the best TVs?” LG E7P OLED 65" (OLED65E7P) is ranked 19th while Samsung MU7000 Series 40" (UN40MU7000) is ranked 30th. The most important reason people chose LG E7P OLED 65" (OLED65E7P) is:
The LG E7P is an 4K OLED TV with perfectly uniform blacks and infinite contrast ratio, achieved by its ability to manipulate pixels individually. This, along with its color uniformity and wide color gamut, gives it exceptional picture quality and makes it the perfect choice for movies. It also has no issues with brightness levels as the panel can reach up to ~700 nits of brightness when playing HDR content, and it handles reflections very well.
Specs
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Pros
Pro Great well-rounded option
The MU7000 is a great well-rounded option for watching movies, gaming, and sports. Its picture quality is decent, it has low input lag and low motion blur, and the screen uniformity is great. It can also be used as a PC monitor.
Pro Remote has a voice command feature
The MU7000's remote has a voice command feature that can perform actions as you physically would with the remote, and it can even be used to adjust settings directly.
Pro Intuitive user interface
The MU7000 runs on the Tizen smart platform, known for its simplicity and intuitiveness.
It’s easy to navigate and access all the functions of features of the TV - the whole menu of the Tizen OS is organized around a menu known as the “Smart Hub” which contains everything: apps, settings, input switching, etc.
It also has a section for quick access to frequently used items.
Pro Decent for casual movies/TV watching
The MU7000 is a decent pick if you're a casual viewer. You'll get a great 4K/SDR experience, but the HDR performance might be lacklustre due to the lack of local dimming and low HDR peak brightness.
Pro Decent for gaming
The MU7000 is decent for gaming thanks to the fairly low input lag and barely noticeable motion blur. Its input lag of ~20ms contributes to a responsive gaming experience, and the panel's response time of ~20ms means it can handle motion fairly well - most don't notice any visible trails behind fast-moving objects.
Pro Can be used as a PC monitor
The MU7000 is suitable as a PC monitor because of its relatively small screen size of 40". It can be used up front thanks to the small minimal viewing distance, and it has full 4:4:4 color support that ensures text or shapes with clear, hard edges are not blurry.
Pro Decent picture quality
The MU7000 looks good with really deep black levels and sufficient peak brightness levels for most content.
Dark scenes look amazing thanks to the panel’s contrast ratio of roughly 6300:1, which means it’s capable of producing blacks that are 6300 times darker than the brightest white pixel the screen can produce.
It gets bright enough for SDR content with a peak brightness level of ~350 nits, which is sufficient for making colors pop.
The best viewing experience will be in a dark environment where the panel won’t have to compete with light as the MU7000’s screen can’t get bright enough to perform as well in bright environments.
Pro Perfect TV for movies and HDR content
The LG E7P is an 4K OLED TV with perfectly uniform blacks and infinite contrast ratio, achieved by its ability to manipulate pixels individually. This, along with its color uniformity and wide color gamut, gives it exceptional picture quality and makes it the perfect choice for movies. It also has no issues with brightness levels as the panel can reach up to ~700 nits of brightness when playing HDR content, and it handles reflections very well.
Pro Comes with an integrated soundbar
The LG E7 has an built-in soundbar that performs surprisingly well. The frequency response is noticeably better than all other TVs out there, with good extension into the lower-ends of the frequency range, which means it can produce deep bass. The distortion levels are also low and not noticeable unless the volume is set to near-maximum. While an external audio set-up will definitely be better, this soundbar will suffice for most users that doesn't wish to spend additional money on an audio set-up.
Pro Great color reproduction
The color gamut of a TV refers to the range of colors the display can reproduce — the wider the color gamut, the more colors it can display, and the better the overall picture quality will be. This is extremely important for HDR content because it requires a much wider color gamut than SDR content. The LG E7P has a wide color gamut and have no issues with accurately reproducing the colors necessary for true HDR.
Pro Exceptional picture quality
The LG E7P has exceptional picture quality thanks to its OLED panel, which are unrivalled in picture quality — OLED panels are capable of reproducing absolute blacks and whites on a per-pixel basis, giving it infinite contrast ratio (which may sound hyperbolic, but is absolutely true).
Pro Great performance for sports & gaming
The LG E7P's versatility is top-notch. The motion blur (sub-1ms) makes it an excellent choice for sports & gaming, and the low input lag (~21ms) contributes to this especially for gaming where input lag matters.
Pro Interface is intuitive and user-friendly
The LG E7P runs on the webOS smart platform, renown for its intuitive and fully customizable UI built around a Launch Bar that provides quick and easy access to the TV's apps, settings, and inputs. This can be customized and re-organized to the user's liking.
Pro Wide viewing angle
The picture quality of the LG E7P does not suffer from much deterioration when viewed from other angles. While the colors might look off as brightness decreases with the viewing angle, the black levels and uniformity remains the same throughout, thus the panel retains most of its usual picture quality. This TV is a great choice if you require wider than usual viewing angles that LED panels can't provide.
Pro Smart platform has great ecosystem of apps
The LG E7P runs on the webOS smart platform. It has a great ecosystem of apps, ranging from media streaming services (Netflix, Amazon, YouTube, etc.) to third-party apps. Support for these apps are also first-class with up-to-date features and good performance; for instance, the YouTube app supports 360-degree video playback.
Pro Remote is well-designed
The LG E7P's remote works similar to LG's Magic Remote (included in other LG TVs, e.g. the B7A). It is noticeably bigger than most remotes, but also comes with better controls and the on-screen cursor can follow the remote's movement similar to a Nintendo Wii remote, making it easy to navigate the UI and select menu items. It also has a built-in microphone for the voice command feature, which also supports content searching with voice input.
Pro Dark scenes are perfectly reproduced
The LG E7P can handle dark scenes very well thanks to its OLED panel, which gives it infinite contrast ratios. This gives it the ability to reproduce dark scenes perfectly.
Pro Supports both HDR10 and Dolby Vision
There are two different formats for HDR — HDR10 and Dolby Vision. Some TVs support only HDR10 and can't play Dolby Vision content. The LG E7P supports both HDR10 and Dolby Vision, giving it the ability to play any HDR content in 2017.
Pro Great at handling reflections
The LG E7P's panel has a glossy finish with anti-reflective coating, giving it the ability to fight light in bright environments very well. As a result of this, the picture quality remains the same even in bright rooms.
Pro Great at handling low-res content
The LG E7P is great at upscaling lower-res content such as DVDs — all details are preserved, but there are some visible haloing especially around edges.
Pro Excellent for dark rooms
The LG E7P performs exceptionally well in dark environments. Its ability to produce absolute and perfect blacks means the reproduction of dark highlights and scenes in movies will look great — this is further improved when there's no light around the TV as it allows the blacks to stand out more. This makes it great for watching all sorts of movies in a cinema-like setting, particularly movies with many black highlights/scenes where this is immediately noticeable even to undiscerning viewers (e.g. Interstellar).
Pro Extremely low motion blur
Because the LG E7P has an OLED panel, it has near-perfect pixel response time; the motion blur is virtually non-existent at sub-1ms, which means this TV will have no issues with displaying extremely fast-moving objects — they will look smooth without any blur or lag.
Cons
Con Pretty expensive for a 40" TV
Other similarly priced TVs are 49" and above, while this specific model of the MU7000 (UN40MU7000) is only 40".
Con Glare might be an issue
The MU7000 might not be able to handle environments with lots of light, such as sunlight pouring into a living room with no curtains. Its panel is only average at handling reflections, and the brightness levels peak at ~350 nits which isn't really sufficient for fighting glare.
Con Speakers produce distortion at high volumes
The MU7000's speakers produces distortion that starts getting noticeable at around ≥40% of max volume.
Con Not suitable for group watching
The MU7000 has a narrow viewing angle that makes it unsuitable for group watching.
Audience sitting away from the center of the screen will not experience the same picture as those sitting in the center, because the picture quality starts to deteriorate significantly when viewing from just ≥20° away from the screen's center.
Con Might require some color calibration out of the box
The MU7000's colors might look off to some viewers out of the box due to its high white balance. Switching to the "Movie" option in "Picture Mode" should be enough to remedy this for most, but only calibration can fix this for some viewers.
Con Interface has ads
There are ads that can't be removed on the MU7000's interface.
Con Lacks support for Dolby Vision
The MU7000 currently supports the HDR10 format only.
Con HDR performance is lacking
The main drawback of the MU7000 is its HDR performance.
While it has a wide color gamut that allows it to reproduce the wide range of colors necessary for true HDR playback, it can’t get bright enough to take advantage of it. At only ~300 nits of brightness, it's pretty hard for HDR pictures to pop.
It also doesn’t have local dimming, so its black levels can’t be improved further for better HDR performance.
Con Suffers from image retention issues
The main drawback of OLED panels are image retention issues with static images — pixels on the panel gets burned in when the picture doesn't change for extended periods of time. Noteworthily, the static image doesn't have to be whole like a full wallpaper on the TV; it can happen with content that has a static image anywhere on the screen (e.g. the logo of some TV channels).
As the LG E7P has an OLED panel, it unfortunately suffers from this problem. There might be some retainment of artifacts for ~10 minutes when this happens, and it usually goes away after watching other content without static images. It's worth noting that the E7P handles this better than most OLED panels where artifacts can take longer to go away. There are some cases where normal content won't cut it, which usually happens when the static image has been there for more than some hours.
This can be remedied with the LG E7P's “Pixel Refresher” feature — it recalibrates the screen, which should get rid of any remaining artifacts. Note that this procedure takes around an hour, and the TV has to be turned off the entire time for it to work properly.
Con Interface has ads
The user interface of modern smart TVs can include some advertisements similar to those on the internet or in a mobile app. The LG E7P's interface includes ads that can’t be removed — there is no option to disable or opt-out from it. Compared to other smart TVs (e.g. Samsung's), ads on this TV can be really annoying because they're almost everywhere: video ads in LG's Content Store, apps menu, and even voice search results.