Sony X930E 65” (XBR65X930E) vs Sony X690E 70" (KD70X690E)

This TV offers much better HDR experience than the overwhelming majority of competitors in its price range because of its ability to display shots that combine bright and crisp highlights with some truly inky dark regions.

The X930E's panel is excellent at handling reflections, thanks to its semi-gloss finish that significantly decreases the intensity of glare.

The X930E shines when it comes to HDR content. HDR pictures look true-to-life with stunning highlights and great black details. This is thanks to the high contrast ratio, local dimming, wide color gamut, and really high peak brightness level.

The local dimming can make parts of the screen darker when neccessary, giving it a boost in contrast ratio from 5744:1 to 6564:1. This gives the image deeper blacks and greater detail, resulting in brighter HDR highlights and better overall picture quality.

Its wide color gamut enables it to reproduce all the colors neccessary for HDR, and the high peak brightness level of ~1.4k nits makes the color really vibrant.

When set in a bright environment, the X930E's picture quality doesn't suffer from much deterioration.

It has no issues fighting glare thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. The intensity of glare is also further reduced by the panel's semi-gloss finish.

The sound quality of X930E’s built-in speakers is decent enough for users that aren't picky about sound details.

Dialogue sounds clear, and details aren't drowned out by too much bass or treble. It can get pretty loud at ~95dB, but there's some distortion at higher volumes.

The X930E's interface has no ads, and it even has a feature for limiting ads in third-party applications.

The X930E doesn't suffer from image retention issues like OLED TVs do, and the picture quality can be considered on par with OLEDs in the same price bracket, making it a great alternative when image retention is a concern.

The X930E can handle fast-paced or rapidly-moving objects very well.

Objects don't leave any trail behind it, thanks to the panel's quick response time. It only requires ~13ms fully change the pixel's color, which eliminates virtually all motion blur.

The panel also has a native refresh rate of 120Hz that makes images look smoother.

The X930E’s picture quality is top-notch. Images are wonderfully reproduced with captivating colors and great detail.

The blacks are really deep - it’s about 6000 times darker than the brightest white pixel the screen can produce. This creates a sense of depth as the focus of the picture pops, without any loss in background details.

It gets even better when watching in a dark room. You’ll be able to notice subtle details in the picture, and dark scenes will look stunning as the lack of glare allows you to perceive blacks better.

On top of that, the colors are really vibrant, even in broad daylight, thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. It can get brighter than most smartphone’s screen under the sun without significant loss in picture quality.

You will most likely not need to spend time calibrating this TV because it's out-of-the-box color accuracy is reasonably high.

While hooked-up with a current-generation gaming console, the Sony X690E offers a smooth and fluid gaming experience thanks to its excellent motion handling capabilities and low input lag.

The motion looks smooth and isn't blurry because of the TV's fast response time. It takes roughly 14 milliseconds for the TV's pixels to change their color which eliminates a lot of the unwanted motion blur effect.

The X690E offers exceptional responsiveness thanks to its low input lag. While in the 'Gaming' mode the TV's input lag drops to roughly 20 milliseconds, which means that you will not feel the delay between pressing a controller's button and seeing the actual thing happening on the screen.

The Sony X690E can upscale the low-resolution 480p/720p/1080p content quite well, without introducing any artifacts which makes it an excellent option for those who want to watch over-the-air broadcasts, old DVDs or Blu-rays.